Top Ads on NEMO Science Museum

NEMO Science Museum Background Introduction:

In NEMO Science Museum ontdekt iedereen, van jong tot oud, hoe fascinerend wetenschap en technologie zijn.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NEMO Science Museum has been advertising and marketing on Facebook for many years. And NEMO Science Museum has placed 14 of ads on the Facebook platform in the last month. In the past few years,NEMO Science Museum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NEMO Science Museum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NEMO Science Museum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NEMO Science Museum.

BigSpy

1.NEMO Science Museum Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NEMO Science Museum  NEMO Science Museum  NEMO Science Museum
Page Categories  Science Museum  Science Museum  Science Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NEMO Science Museum Marketing Objectives Analysis: 

NEMO Science Museum has been operating in Science Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NEMO Science Museum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NEMO Science Museum Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Humania in NEMO  Schrijf je in voor de Maakkunde W&T Expert Training Schrijf je in voor de Maakkunde W&T Expert Training 
Ad Copy Text  Ontdek hoe bijzonder je bent in Humania in NEMO. Koop alvast je tickets online!  Geef jij W&T lessen op jouw school? Geef je op voor de individuele training van Maakkunde: dé nieuw...  Geef jij W&T lessen op jouw school? Geef je op voor de individuele training van Maakkunde: dé nieuw...
Link Description  Tentoonstelling over de mens  Het eerstvolgende traject start op 22 januari 2020.  Het eerstvolgende traject start op 22 januari 2020.
Website Link  www.nemosciencemuseum.nl  maakkunde.nl  maakkunde.nl
CTA  BOOK_TRAVEL  SIGN_UP  SIGN_UP
Text Word Count 79  401  401
Like 23  7  8

NEMO Science Museum Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NEMO Science Museum Top 1 ads got 23 likes. NEMO Science Museum uses a sentence with the finishing touch title: “Humania in NEMO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NEMO Science Museum shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NEMO Science Museum should continue to optimize the ad content.

3.NEMO Science Museum Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-12-23-2020-01-15  2020-01-02-2020-01-12  2019-11-26-2020-01-11
Landing Page Link  https://www.nemosciencemuseum.nl/nl/wat-is-er-te-doen/tentoonstellingen/humania/?utm_campaign=humania&utm_source=facebook&utm_medium=social-ad&utm_term=06&utm_content=video_v11  https://maakkunde.nl/trainingen/wt-expert-training/?fbclid=IwAR2bHN__hrEayPFJQfojLqOGJMwYazviCjrALL2h3O_WLw-grS0OnG4nZBQ   https://maakkunde.nl/trainingen/wt-expert-training/?fbclid=IwAR2bHN__hrEayPFJQfojLqOGJMwYazviCjrALL2h3O_WLw-grS0OnG4nZBQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NEMO Science Museum are successful.

NEMO Science Museum Creative Analysis: 

NEMO Science Museum placed a Video ad in 2019-12-23-2020-01-15, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NEMO Science Museum Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Norwegian  Dutch  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NEMO Science Museum has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NEMO Science Museum Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-23-2020-01-15  2020-01-02-2020-01-12  2019-11-26-2020-01-11
During  24 days  11 days 47 days 
Like  23  7  8
Share  6  0  1
Comment  5  1  1

Advertising effectiveness is a direct manifestation of advertising. NEMO Science Museum ‘s Top 1 ad received 23 likes, 6 shares, 5 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NEMO Science Museum, helping NEMO Science Museum to grasp the ad data more clearly.