Top Ads on NC State Athletics

NC State Athletics Background Introduction:

The Official Facebook Page of NC State Wolfpack Athletics.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NC State Athletics has been advertising and marketing on Facebook for many years. And NC State Athletics has placed 19 of ads on the Facebook platform in the last month. In the past few years,NC State Athletics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NC State Athletics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NC State Athletics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NC State Athletics.

BigSpy

1.NC State Athletics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NC State Athletics  NC State Athletics  NC State Athletics
Page Categories  School Sports Team  School Sports Team  School Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

NC State Athletics Marketing Objectives Analysis: 

NC State Athletics has been operating in School Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NC State Athletics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NC State Athletics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Click Here To Enter To Win!  NC State Softball ev10.evenue.net 
Ad Copy Text  Talk about a FUN FRIDAY! Thanks to Gladwell Orthodontics you can enter now for a chance to win an Ul...  Wolfpack Softball hosts Louisville May 3-5! Purchase tickets today!  Come dressed up in your favorite costume and enjoy our halfway to howl-o-ween festivities!
Link Description    #GoPack  Browser Requirements This site supports the current versions of the browsers listed below. Using older browsers, non-compatible browsers, or disabling browser features (such as Javascript, cookies and SSL), will reduce site functionality.
Website Link  bit.ly  ev10.evenue.net  ad.doubleclick.net
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 193  67  90
Like 0  0  0

NC State Athletics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NC State Athletics Top 1 ads got 0 likes. NC State Athletics uses a sentence with the finishing touch title: “Click Here To Enter To Win!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NC State Athletics shared 193 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NC State Athletics should continue to optimize the ad content.

3.NC State Athletics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-07-2020-02-07  2019-04-08-2019-04-25  2019-04-18-2019-04-25
Landing Page Link  https://app.wyng.com/5e311324d9bf8802436a1c7e  https://ev10.evenue.net/cgi-bin/ncommerce3/SEGetEventList?groupCode=SBSG&linkID=ncsu&shopperContext=&caller=&appCode=&RSRC=pacdigital&RDAT=social   https://ev10.evenue.net/cgi-bin/ncommerce3/SEGetEventList?groupCode=BSING&linkID=ncsu&shopperContext=&caller=&appCode=&RSRC=PacDigitalSocial&RDAT=BaseballTix19

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NC State Athletics are successful.

NC State Athletics Creative Analysis: 

NC State Athletics placed a Image ad in 2020-02-07-2020-02-07, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NC State Athletics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  N/A  Polish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NC State Athletics has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NC State Athletics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-07-2020-02-07  2019-04-08-2019-04-25  2019-04-18-2019-04-25
During  1 days  18 days 8 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. NC State Athletics ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NC State Athletics, helping NC State Athletics to grasp the ad data more clearly.