Top Ads on NBA

NBA Background Introduction:

http://www.nba.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NBA has been advertising and marketing on Facebook for many years. And NBA has placed 3013 of ads on the Facebook platform in the last month. In the past few years,NBA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NBA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NBA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NBA.

BigSpy

1.NBA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NBA  NBA  NBA
Page Categories  Sports League  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

NBA Marketing Objectives Analysis: 

NBA has been operating in Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NBA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NBA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vidas NBA con Álvaro Martín: Esteban Batista  N/A Cherry 
Ad Copy Text  Esteban Batista, el único uruguayo en jugar en la NBA, hace un repaso de su carrera junto a Álvaro...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  vidasnba.com  www.cherrycollectables.com.au  www.cherrycollectables.com.au
CTA  LISTEN_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 189  0  0
Like 1030  0  0

NBA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NBA Top 1 ads got 1030 likes. NBA uses a sentence with the finishing touch title: “Vidas NBA con Álvaro Martín: Esteban Batista”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NBA shared 189 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NBA should continue to optimize the ad content.

3.NBA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-15-2020-06-19  2019-04-29-2020-06-19  2019-10-21-2020-06-19
Landing Page Link  https://vidasnba.com/episodios/esteban-batista/  https://www.cherrycollectables.com.au/collections/basketball   https://www.cherrycollectables.com.au/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NBA are successful.

NBA Creative Analysis: 

NBA placed a Video ad in 2020-06-15-2020-06-19, and got 1030 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NBA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Venezuela  Chile,Bolivia,Finland...  Korea,Poland,Spain...
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NBA has the best conversion in Venezuela, and can advertise more in Venezuela in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NBA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2019-04-29-2020-06-19  2019-10-21-2020-06-19
During  5 days  418 days 243 days 
Like  1030  0  0
Share  136  0  0
Comment  27  0  0

Advertising effectiveness is a direct manifestation of advertising. NBA ‘s Top 1 ad received 1030 likes, 136 shares, 27 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NBA, helping NBA to grasp the ad data more clearly.