Top Ads on NAY

NAY Background Introduction:

Najväčší slovenský maloobchodný predajca spotrebnej elektroniky.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NAY has been advertising and marketing on Facebook for many years. And NAY has placed 571 of ads on the Facebook platform in the last month. In the past few years,NAY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NAY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NAY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NAY.

BigSpy

1.NAY Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NAY  NAY  NAY
Page Categories  Other  Other  Vitamins/Supplements
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NAY Marketing Objectives Analysis: 

NAY has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NAY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NAY Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Coba Pakai Ini..  Photos from Nay Cha - Yummylicious Milk Tea's post Unvis PT - Giải Pháp Tăng Đề Kháng Hiệu Quả 
Ad Copy Text  ⚠STOP Jangan lagi Pencet Jerawatnya⚠ ➡Cara ini bisa jadi solusinya   PROMO ALERT ⚠️ #DaBesangtatayKo A FATHER’S DAY GIVEAWAY! This Father’s Day, Nay Cha Yum...   BÍ MẬT VỀ VIÊN UỐNG UNVIS PT - Giải pháp tăng cường đề kháng đầu tiên cho ng...
Link Description  Good Bye Jerawat  N/A  N/A
Website Link  nayoil.com  www.facebook.com  www.unvispt.com.vn
CTA  LEARN_MORE  MESSAGE_PAGE  LEARN_MORE
Text Word Count 72  1236  1487
Like 7  64  9

NAY Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NAY Top 1 ads got 7 likes. NAY uses a sentence with the finishing touch title: “Coba Pakai Ini..”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NAY shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NAY should continue to optimize the ad content.

3.NAY Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-26-2020-06-20  2020-06-17-2020-06-18  2020-06-12-2020-06-18
Landing Page Link  https://nayoil.com/cerita-andra/  https://www.facebook.com/100780924619134/posts/285833799447178/   http://www.unvispt.com.vn/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NAY are successful.

NAY Creative Analysis: 

NAY placed a Image ad in 2020-05-26-2020-06-20, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NAY Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Somali  English  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NAY has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NAY Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-20  2020-06-17-2020-06-18  2020-06-12-2020-06-18
During  26 days  2 days 3 days 
Like  7  64  9
Share  0  56  1
Comment  0  49  2

Advertising effectiveness is a direct manifestation of advertising. NAY ‘s Top 1 ad received 7 likes, 0 shares, 0 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NAY, helping NAY to grasp the ad data more clearly.