Top Ads on NASA - National Aeronautics and Space Administration

NASA - National Aeronautics and Space Administration Background Introduction:

Explore the universe and discover our home planet with the official NASA page on Facebook. Visit us at www.nasa.gov

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NASA - National Aeronautics and Space Administration has been advertising and marketing on Facebook for many years. And NASA - National Aeronautics and Space Administration has placed 39 of ads on the Facebook platform in the last month. In the past few years,NASA - National Aeronautics and Space Administration has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NASA - National Aeronautics and Space Administration on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NASA - National Aeronautics and Space Administration. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NASA - National Aeronautics and Space Administration.

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1.NASA - National Aeronautics and Space Administration Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NASA - National Aeronautics and Space Administration  NASA - National Aeronautics and Space Administration  NASA - National Aeronautics and Space Administration
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NASA - National Aeronautics and Space Administration Marketing Objectives Analysis: 

NASA - National Aeronautics and Space Administration has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NASA - National Aeronautics and Space Administration best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NASA - National Aeronautics and Space Administration Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NASA - National Aeronautics and Space Administration  Photos du journal Fotos de la biografía 
Ad Copy Text   Crop yields Irrigation Land change and more! Data from our NASA Earth satellites help farmers...  As an image processing specialists for our Landsat satellite, Dr. Valerie L. Thomas was an integral ...  A Robot ???? ? With Lasers ⚡️? On Mars ? This futuristic, rock-zapping instrument on our #Mars2...
Link Description  N/A  As an image processing specialists for our Landsat satellite, Dr. Valerie L. Thomas was an integral part of making the vision of Earth observation from space a reality: https://go.nasa.gov/39ESPpa #BlackHistoryMonth  A Robot
Website Link  go.nasa.gov  go.nasa.gov  www.nasa.gov
CTA      
Text Word Count 252  215  174
Like 1879  11354  4217

NASA - National Aeronautics and Space Administration Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NASA - National Aeronautics and Space Administration Top 1 ads got 1879 likes. NASA - National Aeronautics and Space Administration uses a sentence with the finishing touch title: “NASA - National Aeronautics and Space Administration”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NASA - National Aeronautics and Space Administration shared 252 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NASA - National Aeronautics and Space Administration should continue to optimize the ad content.

3.NASA - National Aeronautics and Space Administration Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-02-18-2020-02-18  2020-02-17-2020-02-18  2020-02-17-2020-02-17
Landing Page Link  https://go.nasa.gov/37DzMtU  https://www.nasa.gov/image-feature/dr-valerie-l-thomas-the-face-behind-landsat-images?utm_source=FBPAGE&utm_medium=NASA+-+National+Aeronautics+and+Space+Administration&utm_campaign=NASASocial&linkId=82530758   https://www.nasa.gov/feature/jpl/all-about-the-laser-and-microphone-atop-mars-2020-nasas-next-rover

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NASA - National Aeronautics and Space Administration are successful.

NASA - National Aeronautics and Space Administration Creative Analysis: 

NASA - National Aeronautics and Space Administration placed a Video ad in 2020-02-18-2020-02-18, and got 1879 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NASA - National Aeronautics and Space Administration Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Hungarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NASA - National Aeronautics and Space Administration has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NASA - National Aeronautics and Space Administration Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-18-2020-02-18  2020-02-17-2020-02-18  2020-02-17-2020-02-17
During  1 days  2 days 1 days 
Like  1879  11354  4217
Share  302  1636  340
Comment  90  202  142

Advertising effectiveness is a direct manifestation of advertising. NASA - National Aeronautics and Space Administration ‘s Top 1 ad received 1879 likes, 302 shares, 90 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NASA - National Aeronautics and Space Administration, helping NASA - National Aeronautics and Space Administration to grasp the ad data more clearly.