Top Ads on NAB

NAB Background Introduction:

We know that to be Australia and New Zealand’s most respected bank, we need to be good with money. And we need to be just as good with people too.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NAB has been advertising and marketing on Facebook for many years. And NAB has placed 246 of ads on the Facebook platform in the last month. In the past few years,NAB has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NAB on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NAB. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NAB.

BigSpy

1.NAB Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NAB  NAB  NAB
Page Categories  Musician/Band  Musician/Band  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NAB Marketing Objectives Analysis: 

NAB has been operating in Musician/Band for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NAB best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NAB Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ba Mekna  Ba Mekna NAB 
Ad Copy Text  I_Toub hadchi n9i https://m.youtube.com/watch?feature=share&v=tG9737SIsro  #Freestyle #Ba_Mekna #NH ماتبكيش امي  Need a copy of your proof of balance or recent transaction history? You can download these online to...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  ad.doubleclick.net
CTA      LEARN_MORE
Text Word Count 74  50  116
Like 27  65  95

NAB Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NAB Top 1 ads got 27 likes. NAB uses a sentence with the finishing touch title: “Ba Mekna”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NAB shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NAB should continue to optimize the ad content.

3.NAB Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-06-11-2020-06-13  2020-06-09-2020-06-10  2020-05-03-2020-05-30
Landing Page Link  https://www.facebook.com/125876830921843/posts/1620695104773334/  https://www.facebook.com/125876830921843/posts/1618519571657554/   https://www.nab.com.au/personal/online-banking?cid=DFA:1149508:272663003:467371213:131937852&dclid=CKTt-LWu0ekCFWoRrQYdSIAFWg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NAB are successful.

NAB Creative Analysis: 

NAB placed a Video ad in 2020-06-11-2020-06-13, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NAB Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  N/A  Australia
Language  Indonesian  Indonesian  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NAB has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NAB Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-13  2020-06-09-2020-06-10  2020-05-03-2020-05-30
During  3 days  2 days 28 days 
Like  27  65  95
Share  11  9  7
Comment  5  9  15

Advertising effectiveness is a direct manifestation of advertising. NAB ‘s Top 1 ad received 27 likes, 11 shares, 5 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NAB, helping NAB to grasp the ad data more clearly.