Top Ads on Národní Noviny

Národní Noviny Background Introduction:

Pokračujeme v tradici založené Karlem Havlíčkem Borovským.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Národní Noviny has been advertising and marketing on Facebook for many years. And Národní Noviny has placed 57 of ads on the Facebook platform in the last month. In the past few years,Národní Noviny has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Národní Noviny on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Národní Noviny. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Národní Noviny.

BigSpy

1.Národní Noviny Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Národní Noviny  Národní Noviny  Národní Noviny
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Národní Noviny Marketing Objectives Analysis: 

Národní Noviny has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Národní Noviny best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Národní Noviny Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PANDEMIE koronaviru zabila v USA již 100 000 lidí. Přes 1,7 milionu je nakaženo  ZBROJENÍ: Trump zvažoval jadernou zkoušku jako nátlak na Rusko a Čínu UKRAJINA: Bývalý prezident Porošenko je stíhán pro velezradu a zneužití moci 
Ad Copy Text  no setting  no setting  no setting
Link Description  Spojené státy dosáhly smutného rekordu. Nový virus COVID-19 tam zabil již sto tisíc lidí. Země je v šoku a administrativa prezidenta Donalda Trumpa si stále nepřiznává své totální selhání. V zemi se rozvíjí hluboká ekonomická krize. Trumpova nezodpovědnost Začátkem americk....  Vláda amerického prezidenta Donalda Trumpa projednávala možnost provést jaderný test, který by byl pro USA první od roku 1992. Jaderná zkouška by mohla mít závažný důsledek pro vztahy s dalšími atomovými velmocemi, napsal list The Washington Post (viz ZDE). Nátlak na Moskvu a Peki...  Proti bývalému prezidentu Ukrajiny Petro Porošenkovi bylo zahájeno trestní řízení pro velezradu a zneužití moci. Celý případ se rozjel poté, co poslanec Nejvyšší rady Ukrajiny Andrej Derkač zveřejnil kompromitující materiály. Zkorumpován Američany K materiálům poslanec Derk...
Website Link  www.narodninoviny.cz  www.narodninoviny.cz  www.narodninoviny.cz
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Národní Noviny Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Národní Noviny Top 1 ads got 0 likes. Národní Noviny uses a sentence with the finishing touch title: “PANDEMIE koronaviru zabila v USA již 100 000 lidí. Přes 1,7 milionu je nakaženo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Národní Noviny shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Národní Noviny should continue to optimize the ad content.

3.Národní Noviny Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-20  2020-05-25-2020-06-20  2020-05-20-2020-06-20
Landing Page Link  https://www.narodninoviny.cz/pandemie-koronaviru-zabila-v-usa-jiz-100-000-lidi-pres-17-milionu-je-nakazeno/  https://www.narodninoviny.cz/zbrojeni-trump-zvazoval-jadernou-zkousku-jako-natlak-na-rusko-a-cinu/   https://www.narodninoviny.cz/ukrajina-byvaly-prezident-porosenko-je-stihan-pro-velezradu-a-zneuziti-moci/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Národní Noviny are successful.

Národní Noviny Creative Analysis: 

Národní Noviny placed a Image ad in 2020-05-28-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Národní Noviny Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Czech  Czech  Czech
Language  Czech  Czech  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Národní Noviny has the best conversion in Czech, and can advertise more in Czech in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Národní Noviny Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-20  2020-05-25-2020-06-20  2020-05-20-2020-06-20
During  24 days  27 days 32 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Národní Noviny ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Národní Noviny, helping Národní Noviny to grasp the ad data more clearly.