Top Ads on Myntra

Myntra Background Introduction:

Myntra is a fashion destination that is committed to making you look good anytime, anywhere. Visit www.myntra.com or download the app to get the perfect look.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Myntra has been advertising and marketing on Facebook for many years. And Myntra has placed 1362 of ads on the Facebook platform in the last month. In the past few years,Myntra has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Myntra on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Myntra. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Myntra.

BigSpy

1.Myntra Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Myntra  Myntra  Myntra
Page Categories  E-commerce Website  E-commerce Website  E-commerce Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Myntra Marketing Objectives Analysis: 

Myntra has been operating in E-commerce Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Myntra best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Myntra Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  HIGHLANDER Men Blue Slim Fit Mid-Rise Clean Look Stretchable Jeans Carousel Celeb 
Ad Copy Text   Myntra's End Of Reason Sale 50-80% Off On Your Favourite Products From 19th-22nd June   Myntra's End Of Reason Sale 50-80% Off On Nike, Roadster & More From 19th-22nd June  Love footwear? You name it we got it all at the Myntra End of Resaon Sale at unbelievable prices, st...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  www.myntra.com  play.google.com
CTA  INSTALL_MOBILE_APP  SHOP_NOW  SHOP_NOW
Text Word Count 88  86  118
Like 0  0  1189

Myntra Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Myntra Top 1 ads got 0 likes. Myntra uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Myntra shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Myntra should continue to optimize the ad content.

3.Myntra Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-18-2020-06-19  2020-06-18-2020-06-19  2020-06-10-2020-06-19
Landing Page Link  http://play.google.com/store/apps/details?id=com.myntra.android  https://www.myntra.com/?utm_source=fb&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D   http://play.google.com/store/apps/details?id=com.myntra.android

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Myntra are successful.

Myntra Creative Analysis: 

Myntra placed a Carousel ad in 2020-06-18-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Myntra Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  N/A  India
Language  Romanian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Myntra has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Myntra Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-18-2020-06-19  2020-06-10-2020-06-19
During  2 days  2 days 10 days 
Like  0  0  1189
Share  0  6  3
Comment  0  0  4

Advertising effectiveness is a direct manifestation of advertising. Myntra ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Myntra, helping Myntra to grasp the ad data more clearly.