Top Ads on MyBroadband

MyBroadband Background Introduction:

MyBroadband is South Africa's largest technology website.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MyBroadband has been advertising and marketing on Facebook for many years. And MyBroadband has placed 111 of ads on the Facebook platform in the last month. In the past few years,MyBroadband has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MyBroadband on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MyBroadband. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MyBroadband.

BigSpy

1.MyBroadband Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MyBroadband  MyBroadband  MyBroadband
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

MyBroadband Marketing Objectives Analysis: 

MyBroadband has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MyBroadband best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MyBroadband Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  47% of South African organisations expect to suffer from an email-borne attack – Report  Evolve. Change. Thrive. How MyBroadband can help your company grow 
Ad Copy Text  The fourth annual Mimecast State of Email Security 2020 report finds greatest new concern is email a...  The Internet of Things will help business models evolve in times when change is the only constant.  MyBroadband’s marketing products have helped hundreds of South African IT and telecoms companies t...
Link Description  The fourth annual Mimecast State of Email Security 2020 report finds greatest new concern is email and web spoofing.  The Internet of Things will help business models evolve in times when change is the only constant.  MyBroadband’s marketing products have helped hundreds of South African IT and telecoms companies to grow – here are two examples.
Website Link  mybroadband.co.za  mybroadband.co.za  mybroadband.co.za
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 116  98  133
Like 9  28  5

MyBroadband Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MyBroadband Top 1 ads got 9 likes. MyBroadband uses a sentence with the finishing touch title: “47% of South African organisations expect to suffer from an email-borne attack – Report”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MyBroadband shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MyBroadband should continue to optimize the ad content.

3.MyBroadband Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-18  2020-06-08-2020-06-14  2020-06-09-2020-06-10
Landing Page Link  https://mybroadband.co.za/news/industrynews/356123-47-of-south-african-organisations-expect-to-suffer-from-an-email-borne-attack-report.html  https://mybroadband.co.za/news/industrynews/355349-evolve-change-thrive.html   https://mybroadband.co.za/news/industrynews/355395-how-mybroadband-can-help-your-company-grow.html?fbclid=IwAR1sey1QtpXM8IkyqlyLIF6jlnQqp3WXbAhhgHq6YErmGzZHrHZnzQAqpdU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MyBroadband are successful.

MyBroadband Creative Analysis: 

MyBroadband placed a Image ad in 2020-06-14-2020-06-18, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MyBroadband Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  South Africa  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MyBroadband has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MyBroadband Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-08-2020-06-14  2020-06-09-2020-06-10
During  5 days  7 days 2 days 
Like  9  28  5
Share  10  4  0
Comment  1  2  0

Advertising effectiveness is a direct manifestation of advertising. MyBroadband ‘s Top 1 ad received 9 likes, 10 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MyBroadband, helping MyBroadband to grasp the ad data more clearly.