Top Ads on My Wedding Guide

My Wedding Guide Background Introduction:

MyWeddingGuide.co.nz is the market-leading & most comprehensive online wedding directory in NZ where brides find everything they need to plan their wedding

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

My Wedding Guide has been advertising and marketing on Facebook for many years. And My Wedding Guide has placed 25 of ads on the Facebook platform in the last month. In the past few years,My Wedding Guide has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for My Wedding Guide on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for My Wedding Guide. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from My Wedding Guide.

BigSpy

1.My Wedding Guide Top 3 Ads Basic Understanding

   top1  top2  top3
Name  My Wedding Guide  My Wedding Guide  My Wedding Guide
Page Categories  Wedding Planning Service  Wedding Planning Service  Wedding Planning Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

My Wedding Guide Marketing Objectives Analysis: 

My Wedding Guide has been operating in Wedding Planning Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. My Wedding Guide best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.My Wedding Guide Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  My Wedding Guide  Pene Allan-Mckay Celebrant on My Wedding Guide My Wedding Guide 
Ad Copy Text   Indulge yourself and your guests by celebrating your wedding in the ambiance of a modern country vi...   Congratulations on this next exciting step in your lives together! Let Pene Allan McKay assist you...  ⛳ Celebrate your special day at the Manawatu Golf Club The Manawatu Golf Club provides the ideal ...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  mwg.nz  www.facebook.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 672  524  718
Like 1  1  1

My Wedding Guide Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. My Wedding Guide Top 1 ads got 1 likes. My Wedding Guide uses a sentence with the finishing touch title: “My Wedding Guide”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. My Wedding Guide shared 672 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. My Wedding Guide should continue to optimize the ad content.

3.My Wedding Guide Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2019-04-20-2019-04-25  2019-04-19-2019-04-25  2019-04-21-2019-04-25
Landing Page Link  https://www.facebook.com/167893146573761/posts/2570511932978525/  https://www.myweddingguide.co.nz/listing/228138/pene-allan-mckay-celebrant   https://www.facebook.com/MyWeddingGuide/videos/2180244445391236/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by My Wedding Guide are successful.

My Wedding Guide Creative Analysis: 

My Wedding Guide placed a Video ad in 2019-04-20-2019-04-25, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.My Wedding Guide Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  New Zealand  New Zealand
Language  N/A  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

My Wedding Guide has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.My Wedding Guide Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-20-2019-04-25  2019-04-19-2019-04-25  2019-04-21-2019-04-25
During  6 days  7 days 5 days 
Like  1  1  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. My Wedding Guide ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for My Wedding Guide, helping My Wedding Guide to grasp the ad data more clearly.