Top Ads on My Café: Recipes & Stories

My Café: Recipes & Stories Background Introduction:

My Cafe: Recipes & Stories

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

My Café: Recipes & Stories has been advertising and marketing on Facebook for many years. And My Café: Recipes & Stories has placed 931 of ads on the Facebook platform in the last month. In the past few years,My Café: Recipes & Stories has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for My Café: Recipes & Stories on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for My Café: Recipes & Stories. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from My Café: Recipes & Stories.

BigSpy

1.My Café: Recipes & Stories Top 3 Ads Basic Understanding

   top1  top2  top3
Name  My Café: Recipes & Stories  My Café: Recipes & Stories  My Café: Recipes & Stories
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

My Café: Recipes & Stories Marketing Objectives Analysis: 

My Café: Recipes & Stories has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. My Café: Recipes & Stories best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.My Café: Recipes & Stories Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline   Infinite fun and relaxation   趣味無限、輕鬆無比。 ☕  
Ad Copy Text  ✨ Open your own coffee shop and make it the trendiest place in town!  ✨ 开一家属于自己的咖啡厅,让它成为镇上最时尚的地方!   在这个有趣而又轻松的游戏中释放你的商业能量!
Link Description  N/A  N/A  N/A
Website Link  play.google.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 72  80  67
Like 1201  36  0

My Café: Recipes & Stories Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. My Café: Recipes & Stories Top 1 ads got 1201 likes. My Café: Recipes & Stories uses a sentence with the finishing touch title: “ Infinite fun and relaxation ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. My Café: Recipes & Stories shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. My Café: Recipes & Stories should continue to optimize the ad content.

3.My Café: Recipes & Stories Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-19-2020-06-18  2020-05-19-2020-06-18  2020-05-14-2020-06-17
Landing Page Link  http://play.google.com/store/apps/details?id=com.melesta.coffeeshop  https://itunes.apple.com/app/id1068204657   http://itunes.apple.com/app/id1068204657

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by My Café: Recipes & Stories are successful.

My Café: Recipes & Stories Creative Analysis: 

My Café: Recipes & Stories placed a Video ad in 2020-03-19-2020-06-18, and got 1201 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.My Café: Recipes & Stories Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,Tunisia,El Salvador...  Egypt  N/A
Language  English  Chinese (Traditional)  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

My Café: Recipes & Stories has the best conversion in Brazil,Tunisia,El Salvador..., and can advertise more in Brazil,Tunisia,El Salvador... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.My Café: Recipes & Stories Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-19-2020-06-18  2020-05-19-2020-06-18  2020-05-14-2020-06-17
During  92 days  31 days 35 days 
Like  1201  36  0
Share  40  3  0
Comment  84  1  0

Advertising effectiveness is a direct manifestation of advertising. My Café: Recipes & Stories ‘s Top 1 ad received 1201 likes, 40 shares, 84 comments in just 92 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for My Café: Recipes & Stories, helping My Café: Recipes & Stories to grasp the ad data more clearly.