Top Ads on Mutual of Omaha Insurance

Mutual of Omaha Insurance Background Introduction:

We help our customers protect what they care about and achieve their financial goals.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mutual of Omaha Insurance has been advertising and marketing on Facebook for many years. And Mutual of Omaha Insurance has placed 103 of ads on the Facebook platform in the last month. In the past few years,Mutual of Omaha Insurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mutual of Omaha Insurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mutual of Omaha Insurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mutual of Omaha Insurance.

BigSpy

1.Mutual of Omaha Insurance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mutual of Omaha Insurance  Mutual of Omaha Insurance  Mutual of Omaha Insurance
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mutual of Omaha Insurance Marketing Objectives Analysis: 

Mutual of Omaha Insurance has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mutual of Omaha Insurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mutual of Omaha Insurance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Take a quiz, find a Medicare plan.  Medicare Supplement and Medicare Advantage Is Cataract Surgery Covered? 
Ad Copy Text  no setting  no setting  no setting
Link Description  Answer a few questions, get a recommendation  Maybe you’re looking for life insurance quotes, or information about Medicare. Maybe you’re trying to secure your financial future for retirement, or just want information about staying healthy and living well. Whatever you’re searching for, we have information that can help.  Does Medicare cover cataract surgery? Yes, Medicare Part B will cover cataract surgery that implants an intraocular lens. Read on for more details.
Website Link  www.mutualofomaha.com  www.mutualofomaha.com  www.mutualofomaha.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Mutual of Omaha Insurance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mutual of Omaha Insurance Top 1 ads got 0 likes. Mutual of Omaha Insurance uses a sentence with the finishing touch title: “Take a quiz, find a Medicare plan.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mutual of Omaha Insurance shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mutual of Omaha Insurance should continue to optimize the ad content.

3.Mutual of Omaha Insurance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-01-2020-04-28  2020-03-17-2020-04-28  2020-04-01-2020-04-28
Landing Page Link  https://www.mutualofomaha.com/advice/advice-center/medicare-recommendation?lead_srcurl=fb-r-medmon&invsrc=fb-r-medmon&utm_medium=paid-social&utm_source=facebook&utm_campaign=shs-content-camp  https://www.mutualofomaha.com/advice/know-more-about-my-medicare-options/medicare-advantage-vs-medicare-supplement-insurance-policies-which-is-right-for-you?lead_srcurl=fb-p-medmon4&invsrc=fb-p-medmon4&utm_medium=paid-social&utm_source=facebook&utm_campaign=shs-content-camp&utm_term=SHS-MedMon-65   https://www.mutualofomaha.com/advice/know-more-about-my-medicare-options/does-medicare-cover-cataract-surgery?lead_srcurl=fb-p-medmon7&invsrc=fb-p-medmon7&utm_medium=paid-social&utm_source=facebook&utm_campaign=shs-content-camp

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mutual of Omaha Insurance are successful.

Mutual of Omaha Insurance Creative Analysis: 

Mutual of Omaha Insurance placed a Image ad in 2020-04-01-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mutual of Omaha Insurance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica,United States  United States,Costa Rica  Costa Rica,United States
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mutual of Omaha Insurance has the best conversion in Costa Rica,United States, and can advertise more in Costa Rica,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mutual of Omaha Insurance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-04-28  2020-03-17-2020-04-28  2020-04-01-2020-04-28
During  28 days  43 days 28 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Mutual of Omaha Insurance ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mutual of Omaha Insurance, helping Mutual of Omaha Insurance to grasp the ad data more clearly.