Top Ads on Musician's Friend

Musician's Friend Background Introduction:

World's largest assortment of new guitars, basses and amps online...by far

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Musician's Friend has been advertising and marketing on Facebook for many years. And Musician's Friend has placed 75 of ads on the Facebook platform in the last month. In the past few years,Musician's Friend has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Musician's Friend on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Musician's Friend. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Musician's Friend.

BigSpy

1.Musician's Friend Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Musician's Friend  Musician's Friend  Musician's Friend
Page Categories  Musical Instrument Store  Musical Instrument Store  Musical Instrument Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Musician's Friend Marketing Objectives Analysis: 

Musician's Friend has been operating in Musical Instrument Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Musician's Friend best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Musician's Friend Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fender Logo Side Guitar T-Shirt Large  Stupid Deal of the Day | Musician's Friend Stupid Deal of the Day | Musician's Friend 
Ad Copy Text  Musician's Friend Rewards  Stupid #Deal of the Day: Musician's Gear Lo-Z Mic Cable 20' 4-Pack (2-Pack) - Only $24.99! (Was: $49...  Stupid #Deal of the Day (5/22/20): Musician's Gear Tripod Mic Stand with 20 Foot Mic Cable (2 Pack) ...
Link Description  N/A  Musician's Friend adds a fresh Stupid Deal of the Day every day. These deals are in limited quantities so act now to get the best deals across every instrument category.  Musician's Friend adds a fresh Stupid Deal of the Day every day. These deals are in limited quantities so act now to get the best deals across every instrument category.
Website Link  cat.va.us.criteo.com  www.musiciansfriend.com  www.musiciansfriend.com
CTA    SHOP_NOW  SHOP_NOW
Text Word Count 25  145  169
Like 0  46  71

Musician's Friend Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Musician's Friend Top 1 ads got 0 likes. Musician's Friend uses a sentence with the finishing touch title: “Fender Logo Side Guitar T-Shirt Large”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Musician's Friend shared 25 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Musician's Friend should continue to optimize the ad content.

3.Musician's Friend Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-30-2020-06-09  2020-05-29-2020-05-30  2020-05-21-2020-05-22
Landing Page Link  https://www.musiciansfriend.com/accessories/fender-custom-shop-performance-series-instrument-cable/h90005000001001?src=3GOA4D1A  https://www.musiciansfriend.com/stupid?source=3GOA5A9A&fbclid=IwAR3JBKroqmdx1ZmfrjS4gsTeoEoqpid_oJToLX2MzIvOwG6NYJPK9NhtaHo   https://www.musiciansfriend.com/stupid?source=3GOA5A9A&fbclid=IwAR3E084OyI0Tsb4JnukCjkOW9vck7FUq3PIUuTHZeVU9A14k1aqdCdigYIA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Musician's Friend are successful.

Musician's Friend Creative Analysis: 

Musician's Friend placed a Carousel ad in 2020-05-30-2020-06-09, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Musician's Friend Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Musician's Friend has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Musician's Friend Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-30-2020-06-09  2020-05-29-2020-05-30  2020-05-21-2020-05-22
During  11 days  2 days 2 days 
Like  0  46  71
Share  20  3  11
Comment  0  20  18

Advertising effectiveness is a direct manifestation of advertising. Musician's Friend ‘s Top 1 ad received 0 likes, 20 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Musician's Friend, helping Musician's Friend to grasp the ad data more clearly.