Top Ads on Music Station

Music Station Background Introduction:

Music expresses that which cannot be put into words and that which cannot remain silent

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Music Station has been advertising and marketing on Facebook for many years. And Music Station has placed 126 of ads on the Facebook platform in the last month. In the past few years,Music Station has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Music Station on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Music Station. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Music Station.

BigSpy

1.Music Station Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Music Station  Music Station  Music Station
Page Categories  Broadcasting & Media Production Company  Musician/Band  Radio Station
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Music Station Marketing Objectives Analysis: 

Music Station has been operating in Broadcasting & Media Production Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Music Station best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Music Station Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Win A $50 Shell Coles Express Gift Card - NovaFM  * SONG DEBUT! * “The Better Of The Fools” - Creamery Station Dance Music Station 
Ad Copy Text  Together with Shell, we're helping you reconnect with the people you love ????  no setting  Your Dance Music Station on 24/7 with Dj's keeping you entertained. Playing the best in Dance, Tranc...
Link Description  N/A  N/A  Your Dance Music Station on 24/7 with Dj's keeping you entertained. Playing the best in Dance, Trance, House, Hardcore, R&B and much more.
Website Link  www.novafm.com.au  CreameryStation.com  www.dancemusicstation.co.uk
CTA  LEARN_MORE  LEARN_MORE  NO_BUTTON
Text Word Count 78  0  138
Like 25  0  2

Music Station Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Music Station Top 1 ads got 25 likes. Music Station uses a sentence with the finishing touch title: “Win A $50 Shell Coles Express Gift Card - NovaFM”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Music Station shared 78 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Music Station should continue to optimize the ad content.

3.Music Station Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-11-2020-06-13  2020-05-03-2020-06-06  2020-05-30-2020-06-02
Landing Page Link  https://www.novafm.com.au/win/win-a-50-shell-coles-express-gift-card-6/  https://creamerystation.com/   https://www.dancemusicstation.co.uk/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Music Station are successful.

Music Station Creative Analysis: 

Music Station placed a Image ad in 2020-06-11-2020-06-13, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Music Station Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  United States  Poland
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Music Station has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Music Station Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-13  2020-05-03-2020-06-06  2020-05-30-2020-06-02
During  3 days  35 days 4 days 
Like  25  0  2
Share  3  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Music Station ‘s Top 1 ad received 25 likes, 3 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Music Station, helping Music Station to grasp the ad data more clearly.