Top Ads on Music in Africa

Music in Africa Background Introduction:

Music In Africa is an information and networking portal dedicated to the African music sector

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Music in Africa has been advertising and marketing on Facebook for many years. And Music in Africa has placed 61 of ads on the Facebook platform in the last month. In the past few years,Music in Africa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Music in Africa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Music in Africa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Music in Africa.

BigSpy

1.Music in Africa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Music in Africa  Music in Africa  Music in Africa
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Music in Africa Marketing Objectives Analysis: 

Music in Africa has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Music in Africa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Music in Africa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Festival Long Night of Ideas, le Journal Rappé poursuit sa « tournée » européenne  Journal Rappé continues European 'tour' at Long Night of Ideas Appel à candidatures : Prix Découvertes RFI 2020 
Ad Copy Text  Après son succès à l'édition virtuelle de la Biennale de Munich 2020, le Journal Rappé est à l...  Journal Rappé's incredible 10 new episodes have been added to the Long Night of Ideas' programme. T...  Les talents d'Afrique et des Caraïbes peuvent à présent s’inscrire et tenter de remporter le Pr...
Link Description  Après son succès à l'édition virtuelle de la Biennale de Munich 2020, le Journal Rappé est à l'affiche du festival Long Night of Ideas, une initiative du ministère fédéral allemand des affaires étrangères, qui présente un éventail d'activités éducatives et culturelles dans les espaces...  After a successful premiere at the virtual edition of Munich Biennale 2020, Journal Rappé has now made its way onto the programme of the Long Night of Ideas – an initiative of the German Federal Foreign Office that presents a spectrum of its cultural relations and educational activities at promin...  Les talents d'Afrique et des Caraïbes peuvent à présent s’inscrire et tenter de remporter le Prix Découvertes RFI 2020.
Website Link  www.musicinafrica.net  www.musicinafrica.net  www.musicinafrica.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 332  180  125
Like 28  14  269

Music in Africa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Music in Africa Top 1 ads got 28 likes. Music in Africa uses a sentence with the finishing touch title: “Festival Long Night of Ideas, le Journal Rappé poursuit sa « tournée » européenne”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Music in Africa shared 332 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Music in Africa should continue to optimize the ad content.

3.Music in Africa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-18-2020-06-19  2020-06-15-2020-06-18
Landing Page Link  https://www.musicinafrica.net/fr/magazine/festival-long-night-ideas-le-journal-rappe-poursuit-sa-tournee-europeenne  https://www.musicinafrica.net/magazine/journal-rappe-continues-european-tour-long-night-ideas?fbclid=IwAR0GYoOxUWU8-WGNOSTLHKDqtyaLSEOux_jckF7kQzDE9MShFO78FE31uxs   https://www.musicinafrica.net/fr/magazine/appel-candidatures-prix-decouvertes-rfi-2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Music in Africa are successful.

Music in Africa Creative Analysis: 

Music in Africa placed a Image ad in 2020-06-18-2020-06-20, and got 28 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Music in Africa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Germany  N/A
Language  French  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Music in Africa has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Music in Africa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-18-2020-06-19  2020-06-15-2020-06-18
During  3 days  2 days 4 days 
Like  28  14  269
Share  7  1  104
Comment  1  0  14

Advertising effectiveness is a direct manifestation of advertising. Music in Africa ‘s Top 1 ad received 28 likes, 7 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Music in Africa, helping Music in Africa to grasp the ad data more clearly.