Top Ads on Museum of Science, Boston

Museum of Science, Boston Background Introduction:

New Exhibits! SPACE: An Out-of-Gravity Experience included with Exhibit Halls admission.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Museum of Science, Boston has been advertising and marketing on Facebook for many years. And Museum of Science, Boston has placed 39 of ads on the Facebook platform in the last month. In the past few years,Museum of Science, Boston has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Museum of Science, Boston on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Museum of Science, Boston. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Museum of Science, Boston.

BigSpy

1.Museum of Science, Boston Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Museum of Science, Boston  Museum of Science, Boston  Museum of Science, Boston
Page Categories  Science Museum  Science Museum  Science Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Museum of Science, Boston Marketing Objectives Analysis: 

Museum of Science, Boston has been operating in Science Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Museum of Science, Boston best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Museum of Science, Boston Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Matching Gift Offer  Coolest Science Stories: Daily Headlines - #livestream Ask a Scientist: Space Exploration - #Livestream 
Ad Copy Text  For a limited time, every donation to the Museum of Science will be matched up to $25,000. Please ta...  What's going on in the scientific world right now? Hear a panel of educators as they share some top...  -
Link Description  Make a gift today!  Tickets Available · 38 people  Billets gratuits disponibles · 324 personnes
Website Link  engage.mos.org  mos.org  mos.org
CTA  DONATE_NOW  EVENT_RSVP  EVENT_RSVP
Text Word Count 170  267  297
Like 185  15  21

Museum of Science, Boston Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Museum of Science, Boston Top 1 ads got 185 likes. Museum of Science, Boston uses a sentence with the finishing touch title: “Matching Gift Offer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Museum of Science, Boston shared 170 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Museum of Science, Boston should continue to optimize the ad content.

3.Museum of Science, Boston Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-17  2020-06-13-2020-06-15  2020-05-31-2020-06-03
Landing Page Link  https://engage.mos.org/sciencematters/?utm_source=facebook&utm_medium=social&utm_campaign=20DAS_2020Covid-19&utm_content=20DAS4XZ&utm_term=ad4-interest  https://mos.org/mos-at-home   http://mos.org/MOSatHome

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Museum of Science, Boston are successful.

Museum of Science, Boston Creative Analysis: 

Museum of Science, Boston placed a Image ad in 2020-06-01-2020-06-17, and got 185 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Museum of Science, Boston Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Museum of Science, Boston has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Museum of Science, Boston Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-17  2020-06-13-2020-06-15  2020-05-31-2020-06-03
During  17 days  3 days 4 days 
Like  185  15  21
Share  20  0  2
Comment  5  1  1

Advertising effectiveness is a direct manifestation of advertising. Museum of Science, Boston ‘s Top 1 ad received 185 likes, 20 shares, 5 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Museum of Science, Boston, helping Museum of Science, Boston to grasp the ad data more clearly.