Top Ads on Museum of Contemporary Art Australia

Museum of Contemporary Art Australia Background Introduction:

Welcome to Australia’s Museum of Contemporary Art, dedicated to exhibiting, collecting and interpreting the work of today’s artists. Closed 25 December

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Museum of Contemporary Art Australia has been advertising and marketing on Facebook for many years. And Museum of Contemporary Art Australia has placed 15 of ads on the Facebook platform in the last month. In the past few years,Museum of Contemporary Art Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Museum of Contemporary Art Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Museum of Contemporary Art Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Museum of Contemporary Art Australia.

BigSpy

1.Museum of Contemporary Art Australia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Museum of Contemporary Art Australia  Museum of Contemporary Art Australia  Museum of Contemporary Art Australia
Page Categories  Modern Art Museum  Modern Art Museum  Modern Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Museum of Contemporary Art Australia Marketing Objectives Analysis: 

Museum of Contemporary Art Australia has been operating in Modern Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Museum of Contemporary Art Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Museum of Contemporary Art Australia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MCA Store: 10% off storewide  MCA Store: 10% off storewide MCA Store: 10% off storewide 
Ad Copy Text  no setting  no setting  no setting
Link Description  Best Sellers for the family  At home but make it fashion!  At home but make it fashion!
Website Link  store.mca.com.au  store.mca.com.au  store.mca.com.au
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Museum of Contemporary Art Australia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Museum of Contemporary Art Australia Top 1 ads got 0 likes. Museum of Contemporary Art Australia uses a sentence with the finishing touch title: “MCA Store: 10% off storewide”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Museum of Contemporary Art Australia shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Museum of Contemporary Art Australia should continue to optimize the ad content.

3.Museum of Contemporary Art Australia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-02-2020-04-04  2020-04-02-2020-04-04  2020-04-02-2020-04-04
Landing Page Link  https://store.mca.com.au/collections/fun-for-the-whole-family?utm_medium=social&utm_source=Facebook.com+Families&utm_campaign=10percent+offer+Apr+2020&utm_content=paid  https://store.mca.com.au/?utm_medium=social&utm_source=Facebook.com&utm_campaign=10percent+offer+Apr+2020&utm_content=paid   https://store.mca.com.au/?utm_medium=social&utm_source=Facebook.com&utm_campaign=10percent+offer+Apr+2020&utm_content=paid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Museum of Contemporary Art Australia are successful.

Museum of Contemporary Art Australia Creative Analysis: 

Museum of Contemporary Art Australia placed a Image ad in 2020-04-02-2020-04-04, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Museum of Contemporary Art Australia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Museum of Contemporary Art Australia has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Museum of Contemporary Art Australia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-02-2020-04-04  2020-04-02-2020-04-04  2020-04-02-2020-04-04
During  3 days  3 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Museum of Contemporary Art Australia ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Museum of Contemporary Art Australia, helping Museum of Contemporary Art Australia to grasp the ad data more clearly.