Top Ads on Museum of Fine Arts, Boston

Museum of Fine Arts, Boston Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Museum of Fine Arts, Boston has been advertising and marketing on Facebook for many years. And Museum of Fine Arts, Boston has placed 21 of ads on the Facebook platform in the last month. In the past few years,Museum of Fine Arts, Boston has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Museum of Fine Arts, Boston on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Museum of Fine Arts, Boston. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Museum of Fine Arts, Boston.

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1.Museum of Fine Arts, Boston Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Museum of Fine Arts, Boston  Museum of Fine Arts, Boston  Museum of Fine Arts, Boston
Page Categories  Art Museum  Art Museum  Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Museum of Fine Arts, Boston Marketing Objectives Analysis: 

Museum of Fine Arts, Boston has been operating in Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Museum of Fine Arts, Boston best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Museum of Fine Arts, Boston Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Collecting Stories: A Mid-Century Experiment  Ancient Nubia Now Sunset Cinema 
Ad Copy Text  Which artists will stand the test of time—and who decides? ????  Calling all MFA members! Visit “Ancient Nubia Now” and experience the might and majesty of ancie...  Don't miss our last two Sunset Cinema screenings of the summer: Stanley Kubrick's magnum opus "2001:...
Link Description  On view through March 8.  On view now  With the return of summer comes the next wave of Sunset Cinema! Our free outdoor film series features a varied lineup of recent hits, perfect for viewing under the stars. On June 19, kick off the 21st annual Roxbury International Film Festival with a screening of the mind-bending animated hit Spider...
Website Link  www.mfa.org  www.mfa.org  bit.ly
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 65  131  251
Like 2839  1804  63

Museum of Fine Arts, Boston Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Museum of Fine Arts, Boston Top 1 ads got 2839 likes. Museum of Fine Arts, Boston uses a sentence with the finishing touch title: “Collecting Stories: A Mid-Century Experiment”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Museum of Fine Arts, Boston shared 65 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Museum of Fine Arts, Boston should continue to optimize the ad content.

3.Museum of Fine Arts, Boston Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-02-20-2020-02-25  2019-10-16-2019-11-11  2019-08-13-2019-08-17
Landing Page Link  https://www.mfa.org/exhibitions/collecting-stories-a-mid-century-experiment?utm_source=facebook.com&utm_medium=cpc&utm_campaign=ex-collecting-stories  https://www.mfa.org/exhibitions/nubia?utm_source=google&utm_medium=cpc&utm_campaign=ex-nubia&utm_content=video   https://www.mfa.org/programs/series/sunset-cinema?utm_source=facebook.com&utm_medium=social-post&utm_campaign=film&linkId=100000007483411

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Museum of Fine Arts, Boston are successful.

Museum of Fine Arts, Boston Creative Analysis: 

Museum of Fine Arts, Boston placed a Image ad in 2020-02-20-2020-02-25, and got 2839 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Museum of Fine Arts, Boston Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Museum of Fine Arts, Boston has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Museum of Fine Arts, Boston Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-20-2020-02-25  2019-10-16-2019-11-11  2019-08-13-2019-08-17
During  6 days  27 days 5 days 
Like  2839  1804  63
Share  272  502  6
Comment  126  106  2

Advertising effectiveness is a direct manifestation of advertising. Museum of Fine Arts, Boston ‘s Top 1 ad received 2839 likes, 272 shares, 126 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Museum of Fine Arts, Boston, helping Museum of Fine Arts, Boston to grasp the ad data more clearly.