Top Ads on Museum of Contemporary Art Chicago

Museum of Contemporary Art Chicago Background Introduction:

The MCA Chicago is an innovative and compelling center of contemporary art where the public can directly experience the work and ideas of living artists.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Museum of Contemporary Art Chicago has been advertising and marketing on Facebook for many years. And Museum of Contemporary Art Chicago has placed 18 of ads on the Facebook platform in the last month. In the past few years,Museum of Contemporary Art Chicago has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Museum of Contemporary Art Chicago on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Museum of Contemporary Art Chicago. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Museum of Contemporary Art Chicago.

BigSpy

1.Museum of Contemporary Art Chicago Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Museum of Contemporary Art Chicago  Museum of Contemporary Art Chicago  Museum of Contemporary Art Chicago
Page Categories  Modern Art Museum  Modern Art Museum  Modern Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Museum of Contemporary Art Chicago Marketing Objectives Analysis: 

Museum of Contemporary Art Chicago has been operating in Modern Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Museum of Contemporary Art Chicago best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Museum of Contemporary Art Chicago Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Talk: Duro Olowu with Madeleine Grynsztejn  "Figures of Speech" "Figures of Speech" 
Ad Copy Text  Fashion designer Duro Olowu discusses the themes, process, and revelations of building this exhibiti...  He’s here. Change your perspective at Virgil Abloh’s exhibit, “Figures of Speech,” now open ...  He’s here. Change your perspective at Virgil Abloh’s exhibit, “Figures of Speech,” now open ...
Link Description  Arte · 544 personas  June 10 - Sep 22  June 10 - Sep 22
Website Link  www.facebook.com  experience.mcachicago.org  experience.mcachicago.org
CTA  EVENT_RSVP  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 177  142  142
Like 336  1323  189

Museum of Contemporary Art Chicago Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Museum of Contemporary Art Chicago Top 1 ads got 336 likes. Museum of Contemporary Art Chicago uses a sentence with the finishing touch title: “Talk: Duro Olowu with Madeleine Grynsztejn”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Museum of Contemporary Art Chicago shared 177 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Museum of Contemporary Art Chicago should continue to optimize the ad content.

3.Museum of Contemporary Art Chicago Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-02-22-2020-02-28  2019-06-10-2019-08-10  2019-06-10-2019-07-08
Landing Page Link  https://www.facebook.com/events/499929713937714  https://experience.mcachicago.org/events?view=calendar&k=virgil+abloh+admission&startDate=2019-06-10&fbclid=IwAR1b5mVZVnBS9Cqz8KK90BXyyfFVaWR_I22dSrQoJOwkR5JTEHp_YcxcI5A&tnewq=1a9f76ef-2e64-4f08-bade-d5660f1fc319&tnewp=a3b92fd9-9c93-4dc1-a920-f8969a909651&tnewts=1565441466&tnewc=mcachicago&tnewe=mcageneral&tnewrt=Safetynet&tnewh=d1430ec3d796ba1d3f01b8cac7edaa03   https://experience.mcachicago.org/events?view=calendar&k=virgil+abloh+admission&startDate=2019-06-10&tnewq=9d9e32a0-cb09-47e0-9837-45fc03b7e7b1&tnewp=c139fd69-9d92-4335-b925-519e059eac5c&tnewts=1560322658&tnewc=mcachicago&tnewe=mcageneral&tnewrt=Safetynet&tnewh=d42e30d6109c88a4efa1795f3a939bb9

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Museum of Contemporary Art Chicago are successful.

Museum of Contemporary Art Chicago Creative Analysis: 

Museum of Contemporary Art Chicago placed a Image ad in 2020-02-22-2020-02-28, and got 336 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Museum of Contemporary Art Chicago Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Museum of Contemporary Art Chicago has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Museum of Contemporary Art Chicago Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-22-2020-02-28  2019-06-10-2019-08-10  2019-06-10-2019-07-08
During  7 days  62 days 29 days 
Like  336  1323  189
Share  0  196  29
Comment  3  108  8

Advertising effectiveness is a direct manifestation of advertising. Museum of Contemporary Art Chicago ‘s Top 1 ad received 336 likes, 0 shares, 3 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Museum of Contemporary Art Chicago, helping Museum of Contemporary Art Chicago to grasp the ad data more clearly.