Top Ads on Murphy's Irish Pub

Murphy's Irish Pub Background Introduction:

Located on the Mandurah Foreshore overlooking Mandjar Bay. We pride ourselves on home grown Irish hospitality, great meals & pouring the perfect Guinness!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Murphy's Irish Pub has been advertising and marketing on Facebook for many years. And Murphy's Irish Pub has placed 32 of ads on the Facebook platform in the last month. In the past few years,Murphy's Irish Pub has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Murphy's Irish Pub on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Murphy's Irish Pub. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Murphy's Irish Pub.

BigSpy

1.Murphy's Irish Pub Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Murphy's Irish Pub  Murphy's Irish Pub  Murphy's Irish Pub
Page Categories  Tapas Bar & Restaurant  Tapas Bar & Restaurant  Irish Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Murphy's Irish Pub Marketing Objectives Analysis: 

Murphy's Irish Pub has been operating in Tapas Bar & Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Murphy's Irish Pub best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Murphy's Irish Pub Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos du journal  Timeline Photos New Years Eve - Coastal Cabana Club Party 
Ad Copy Text  Beer Garden @ Praça da República Murphy’s Venha desfrutar de um espaço único, numa segura...  -  Celebrate New Years Eve at Murphy's 'Coastal Cabana Party' ~~ Think Hampton's Resort meets Miami Pa...
Link Description  Beer Garden @ Praça da República Murphy’s Venha desfrutar de um espaço único, numa segurança irrepreensível, e onde pode aproveitar um serviço de refeições continuo das 12:00 às 23:00 todos os dias. Saladas , Hambúrgueres, Francesinhas , Bifes, Cachorros e tostas ou mesmo tapas de Queijo & Presunto são algumas das nossas sugestões Cufra @ Murphy’s Beer Garden  Beer Garden @ Murphy’s Praça Da República Coimbra Mais de 180 Cervejas, 15 á Pressão e serviço refeições continuo das 12:00 às 23:00 todos os dias. Coimbra Cidade Única !!!  Festa · 156 people
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      EVENT_RSVP
Text Word Count 394  184  396
Like 735  330  49

Murphy's Irish Pub Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Murphy's Irish Pub Top 1 ads got 735 likes. Murphy's Irish Pub uses a sentence with the finishing touch title: “Photos du journal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Murphy's Irish Pub shared 394 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Murphy's Irish Pub should continue to optimize the ad content.

3.Murphy's Irish Pub Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-06-2020-06-13  2020-06-06-2020-06-13  2019-12-12-2019-12-30
Landing Page Link  https://www.facebook.com/509743385858966/posts/1617764958390131/?substory_index=0  https://www.facebook.com/murphyscoimbra/photos/a.510326355800669/1617787971721163/?type=3   https://www.facebook.com/events/539106519974621/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Murphy's Irish Pub are successful.

Murphy's Irish Pub Creative Analysis: 

Murphy's Irish Pub placed a Image ad in 2020-06-06-2020-06-13, and got 735 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Murphy's Irish Pub Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  N/A  N/A
Language  Portuguese  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Murphy's Irish Pub has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Murphy's Irish Pub Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-13  2020-06-06-2020-06-13  2019-12-12-2019-12-30
During  8 days  8 days 19 days 
Like  735  330  49
Share  24  17  0
Comment  34  8  9

Advertising effectiveness is a direct manifestation of advertising. Murphy's Irish Pub ‘s Top 1 ad received 735 likes, 24 shares, 34 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Murphy's Irish Pub, helping Murphy's Irish Pub to grasp the ad data more clearly.