Top Ads on Mum's Place
Mum's Place Background Introduction:
Inspired by our mothers' recipes, and to honour them always, Mum’s Place brings you the goodness of our Malaysian cuisine. Our menu comprises a blend of Malay, Portuguese, Chinese and a smattering of Nyonya and Indian dishes.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Mum's Place has been advertising and marketing on Facebook for many years. And Mum's Place has placed 4 of ads on the Facebook platform in the last month. In the past few years,Mum's Place has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Mum's Place on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mum's Place. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mum's Place.
1.Mum's Place Top 3 Ads Basic Understanding
|Name||Mum's Place||Mum's Place||Mum's Place|
|Page Categories||Malaysian Restaurant||Other||Malaysian Restaurant|
Mum's Place Marketing Objectives Analysis:
Mum's Place has been operating in Malaysian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mum's Place best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Mum's Place Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Our best seller for 18 years : Chili Padi Cencaru!||Newly launched set meals!||more than 18 years of heritage available online|
|Ad Copy Text||5% Cashback and FREE delivery above RM150! Pre order now!||Your favorite Malaysian food delivered to you!||5% Cashback and FREE delivery above RM150! Pre order now!|
|Link Description||Enjoy our amazing selection of meals made from the heart! Lovingly Tasteful.||Enjoy our amazing selection of meals made from the heart! Lovingly Tasteful.||Enjoy our amazing selection of meals made from the heart! Lovingly Tasteful.|
|Text Word Count||57||46||57|
Mum's Place Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Mum's Place Top 1 ads got 236 likes. Mum's Place uses a sentence with the finishing touch title: “Our best seller for 18 years : Chili Padi Cencaru!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Mum's Place shared 57 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mum's Place should continue to optimize the ad content.
3.Mum's Place Top 3 Ads Creative Selection
|Landing Page Link||https://mumsplace.beepit.com/?key1=cencaru||https://mumsplace.beepit.com/||https://mumsplace.beepit.com/?utm_source=facebook&utm_medium=newvid&utm_campaign=May&utm_content=lookalike|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mum's Place are successful.
Mum's Place Creative Analysis:
Mum's Place placed a Video ad in 2020-05-16-2020-05-31, and got 236 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Mum's Place Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Mum's Place has the best conversion in Malaysia, and can advertise more in Malaysia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Mum's Place Top 3 Ads Performance Display
|During||16 days||23 days||13 days|
Advertising effectiveness is a direct manifestation of advertising. Mum's Place ‘s Top 1 ad received 236 likes, 43 shares, 20 comments in just 16 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mum's Place, helping Mum's Place to grasp the ad data more clearly.