Top Ads on Mts

Mts Background Introduction:

U nastojanju da izgradimo jak, moderan i prepoznatljiv brend, kreirali smo rešenje koje objedinjava sve naše usluge pod jedinstvenim krovom - mts :)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mts has been advertising and marketing on Facebook for many years. And Mts has placed 568 of ads on the Facebook platform in the last month. In the past few years,Mts has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mts on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mts. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mts.

BigSpy

1.Mts Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mts  Mts  Mts
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mts Marketing Objectives Analysis: 

Mts has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mts best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mts Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Workzen  Для клиентов МТС – 30 дней бесплатно! Онлайн-стажировки в МТС 
Ad Copy Text  Попробуй Workzen – бесплатный таск-менеджер и CRM для предп...  Комплексное антивирусное решение для малого бизнеса о...  -
Link Description  N/A  ESET Small Office Pack – комплексное антивирусное решение, специально разработанное для небольших компаний и стартапов с учетом их потребностей. В его состав входят прод....  N/A
Website Link  workzen.mts.ru  b2b.mts.ru  ad.adriver.ru
CTA  LEARN_MORE  APPLY_NOW  LEARN_MORE
Text Word Count 312  229  151
Like 4  1  42

Mts Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mts Top 1 ads got 4 likes. Mts uses a sentence with the finishing touch title: “Workzen”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mts shared 312 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mts should continue to optimize the ad content.

3.Mts Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-10-2020-06-20  2020-06-19-2020-06-20  2020-06-04-2020-06-18
Landing Page Link  https://workzen.mts.ru/login?utm_source=facebook&utm_medium=social&utm_campaign=stream_workzen-lead_q2_2020&utm_content=%7B%7Bcampaign.id%7D%7D_%7B%7Badset.id%7D%7D_%7B%7Bad.id%7D%7D_%7B%7Bsite_source_name%7D%7D_%7B%7Bplacement%7D%7D&utm_term=%7B%7Badset.id%7D%7D  https://b2b.mts.ru/catalog/service/981-ESET_Small_Office_Pack?utm_source=stream_facebook&utm_medium=social&utm_campaign=stream_antivirus_q2_2020&utm_content=23844981483760644_23844981516880644_23844981560620644__Facebook_Mobile_Feed__fb&utm_term=23844981560620644&fbclid=IwAR1E-EaMy_c3AWxM0eYDfoUCdvHbYA6V5Og8amiObk4K2BPjyr-ZP9y2eAc   https://job.mts.ru/youth?utm_source=fb_inst&utm_medium=social&utm_campaign=is0_mts_intern_q2_nontv_2020&utm_content=701905&utm_term=c_ppl___gne5j-deyjq_

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mts are successful.

Mts Creative Analysis: 

Mts placed a Carousel ad in 2020-06-10-2020-06-20, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mts Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Polish  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mts has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mts Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-19-2020-06-20  2020-06-04-2020-06-18
During  11 days  2 days 15 days 
Like  4  1  42
Share  4  0  2
Comment  2  0  1

Advertising effectiveness is a direct manifestation of advertising. Mts ‘s Top 1 ad received 4 likes, 4 shares, 2 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mts, helping Mts to grasp the ad data more clearly.