Top Ads on Mt. Pleasant Presbyterian Church

Mt. Pleasant Presbyterian Church Background Introduction:

Equipping our church family; Engaging every member in ministry; Following God’s call into the world; To transform Mt. Pleasant into a Christ-like community.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mt. Pleasant Presbyterian Church has been advertising and marketing on Facebook for many years. And Mt. Pleasant Presbyterian Church has placed 4 of ads on the Facebook platform in the last month. In the past few years,Mt. Pleasant Presbyterian Church has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mt. Pleasant Presbyterian Church on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mt. Pleasant Presbyterian Church. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mt. Pleasant Presbyterian Church.

BigSpy

1.Mt. Pleasant Presbyterian Church Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mt. Pleasant Presbyterian Church  Mt. Pleasant Presbyterian Church  Mt. Pleasant Presbyterian Church
Page Categories  Presbyterian Church  Presbyterian Church  Presbyterian Church
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mt. Pleasant Presbyterian Church Marketing Objectives Analysis: 

Mt. Pleasant Presbyterian Church has been operating in Presbyterian Church for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mt. Pleasant Presbyterian Church best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mt. Pleasant Presbyterian Church Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mt. Pleasant Presbyterian Church  Easter at Mount Pleasant Presbyterian Church Mt. Pleasant Presbyterian Church 
Ad Copy Text  MPPC Blood Drive May 29 (2-7 PM) Give the gift of life. Donate blood. Help us book 55 appointments b...  On Easter Sunday, we claim the greatest hopes and promises of our faith with heartfelt prayers, refl...  The community is invited to an ecumenical communion service for Maundy Thursday, April 18 at 7 p.m. ...
Link Description  MPPC Blood Drive May 29 (2-7 PM) Give the gift of life. Donate blood. Help us book 55 appointments by May 11 to exceed our goal and save more lives! Every two seconds, someone in America needs blood and every pint donated has the potential to save up to three lives. This blood drive is open to the community. Sign up today and help us spread the word. mppc.net/event/blood-drive  Religion  The community is invited to an ecumenical communion service for Maundy Thursday, April 18 at 7 p.m. at Friendship AME located at 204 Royall Ave. MPPC, together with its brothers and sisters from Friendship AME and Olive Branch AME will observe the final meal that Jesus spent with his disciples. The pastors and choirs of all three congregations will lead this service. mppc.net/events/easter
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    EVENT_RSVP  
Text Word Count 379  302  392
Like 0  15  33

Mt. Pleasant Presbyterian Church Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mt. Pleasant Presbyterian Church Top 1 ads got 0 likes. Mt. Pleasant Presbyterian Church uses a sentence with the finishing touch title: “Mt. Pleasant Presbyterian Church”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mt. Pleasant Presbyterian Church shared 379 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mt. Pleasant Presbyterian Church should continue to optimize the ad content.

3.Mt. Pleasant Presbyterian Church Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-08-2019-04-25  2019-04-01-2019-04-20  2019-04-08-2019-04-16
Landing Page Link  https://www.facebook.com/mtpleasantpres/photos/a.373104343643/10158543563433644/?type=3  https://www.facebook.com/events/164004541167925/   https://www.facebook.com/373073588643/posts/10158542109423644/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mt. Pleasant Presbyterian Church are successful.

Mt. Pleasant Presbyterian Church Creative Analysis: 

Mt. Pleasant Presbyterian Church placed a Image ad in 2019-04-08-2019-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mt. Pleasant Presbyterian Church Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mt. Pleasant Presbyterian Church has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mt. Pleasant Presbyterian Church Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-08-2019-04-25  2019-04-01-2019-04-20  2019-04-08-2019-04-16
During  18 days  20 days 9 days 
Like  0  15  33
Share  3  0  4
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. Mt. Pleasant Presbyterian Church ‘s Top 1 ad received 0 likes, 3 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mt. Pleasant Presbyterian Church, helping Mt. Pleasant Presbyterian Church to grasp the ad data more clearly.