Top Ads on Mowi

Mowi Background Introduction:

We are the world's largest supplier of farm-raised salmon. Mowi harness nature to produce nutritious, tasty and supreme quality food from the ocean. Leading in innovation and focusing on sustainability, we are satisfying one-fifth of global demand.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mowi has been advertising and marketing on Facebook for many years. And Mowi has placed 31 of ads on the Facebook platform in the last month. In the past few years,Mowi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mowi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mowi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mowi.

BigSpy

1.Mowi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mowi  Mowi  Mowi
Page Categories  Food & Beverage  Food & Beverage  Food & Beverage
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

Mowi Marketing Objectives Analysis: 

Mowi has been operating in Food & Beverage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mowi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mowi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Fish health and welfare is integral to who we are Mowi 
Ad Copy Text  no setting  no setting  We are leading the Blue Revolution. Follow the movement.
Link Description  N/A  N/A  N/A
Website Link  mowi.com  mowi.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LIKE_PAGE
Text Word Count 0  0  56
Like 0  0  565

Mowi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mowi Top 1 ads got 0 likes. Mowi uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mowi shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mowi should continue to optimize the ad content.

3.Mowi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-25-2020-06-06  2020-05-24-2020-06-06  2019-12-19-2020-05-31
Landing Page Link  https://mowi.com/sustainability/  https://mowi.com/sustainability/   https://www.facebook.com/mowiglobal/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mowi are successful.

Mowi Creative Analysis: 

Mowi placed a Video ad in 2020-05-25-2020-06-06, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mowi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Chile
Language  N/A  English  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mowi has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mowi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-06  2020-05-24-2020-06-06  2019-12-19-2020-05-31
During  13 days  14 days 165 days 
Like  0  0  565
Share  0  0  64
Comment  0  0  33

Advertising effectiveness is a direct manifestation of advertising. Mowi ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mowi, helping Mowi to grasp the ad data more clearly.