Top Ads on Movistar Perú

Movistar Perú Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Movistar Perú has been advertising and marketing on Facebook for many years. And Movistar Perú has placed 583 of ads on the Facebook platform in the last month. In the past few years,Movistar Perú has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Movistar Perú on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Movistar Perú. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Movistar Perú.

BigSpy

1.Movistar Perú Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Movistar Perú  Movistar Perú  Movistar Perú
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Movistar Perú Marketing Objectives Analysis: 

Movistar Perú has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Movistar Perú best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Movistar Perú Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Movistar Perú  Todo en Combo es más Barato Todo en Combo es más Barato 
Ad Copy Text  En Movistar estamos comprometidos con llevar siempre el fútbol peruano a todos los hogares del paí...  Une tus servicios con Movistar Total con el Plan S/175 ¡Sigue conectado con tus Clases desde tu Ho...  Con Movistar Total une tu Plan Trío con el Móvil y Mejora la Velocidad del Internet para tu Casa #...
Link Description  N/A  Totalizate Aquí  Totalizate Aquí
Website Link  bit.ly  ad.doubleclick.net  ad.doubleclick.net
CTA    SHOP_NOW  LEARN_MORE
Text Word Count 232  398  392
Like 2153  57  755

Movistar Perú Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Movistar Perú Top 1 ads got 2153 likes. Movistar Perú uses a sentence with the finishing touch title: “Movistar Perú”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Movistar Perú shared 232 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Movistar Perú should continue to optimize the ad content.

3.Movistar Perú Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-15-2020-06-19  2020-06-12-2020-06-19  2020-06-02-2020-06-19
Landing Page Link  https://www.youtube.com/watch?v=KJOQXSBZx_0&feature=youtu.be  https://tiendaonline.movistar.com.pe/promociones/ampmtotal1992/MT-I30-FI-T110x63-C13xI?utm_source=FACEBOOK-FB-IG-AN-MSN&utm_medium=SOC_PPL_CPM&utm_campaign=FWLIMTLF/MOVISTAR_COL-MOVISTARTOTAL-ACTIONABLE-INSIGHT-AMP-PPL_20-01-01_20-12-31_SOC_LDS_MOVISTARTOTAL_PER_NA&utm_term=MOVISTARTOTAL-SOLO-MOVIL&utm_content=FB-MOVISTARTOTAL-EDU-CLASE-0800_LDS   https://ad.doubleclick.net/ddm/trackclk/N99002.2117311FACEBOOK_PERU_FWPE/B24171104.273424490;dc_trk_aid=468053453;dc_trk_cid=132451422;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Movistar Perú are successful.

Movistar Perú Creative Analysis: 

Movistar Perú placed a Video ad in 2020-06-15-2020-06-19, and got 2153 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Movistar Perú Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru  Chile  Peru,Chile
Language  Spanish  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Movistar Perú has the best conversion in Peru, and can advertise more in Peru in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Movistar Perú Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-12-2020-06-19  2020-06-02-2020-06-19
During  5 days  8 days 18 days 
Like  2153  57  755
Share  60  9  138
Comment  136  23  643

Advertising effectiveness is a direct manifestation of advertising. Movistar Perú ‘s Top 1 ad received 2153 likes, 60 shares, 136 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Movistar Perú, helping Movistar Perú to grasp the ad data more clearly.