Top Ads on MoveOn

MoveOn Background Introduction:

MoveOn is the largest independent progressive advocacy group in the country, with millions of members.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MoveOn has been advertising and marketing on Facebook for many years. And MoveOn has placed 74 of ads on the Facebook platform in the last month. In the past few years,MoveOn has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MoveOn on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MoveOn. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MoveOn.

BigSpy

1.MoveOn Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MoveOn  MoveOn  MoveOn
Page Categories  Other  Author  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

MoveOn Marketing Objectives Analysis: 

MoveOn has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MoveOn best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MoveOn Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HB 426- Ahmaud Arbery Hate Crimes Act  USE THE 25th AMENDMENT TO REMOVE PRESIDENT TRUMP & SAVE AMERICAN LIVES Vote Tripling: Become A Founding Donor 
Ad Copy Text  no setting  no setting  no setting
Link Description  We must send a clear message that there is no place for the inhumane treatment of any citizen within the state of Georgia. The modifications I am proposing will make this one of the strongest Bipartisan Hate Crime bills in the nation. I need your support. Let's make Georgia better for ALL of Us! Ple...  It is undeniable to any impartial observer that President Trump has suffered severe mental deterioration since taking office. As of the first signature below, more than 46,000 Americans have died from COVID-19 with more than 840,000 confirmed cases and numbers rising daily. In just weeks COVID-19 ha...  Help us get our Vote Tripling program off the ground and running strong 'til Election Day
Website Link  sign.moveon.org  sign.moveon.org  act.moveon.org
CTA  LEARN_MORE    DONATE_NOW
Text Word Count 0  0  0
Like 0  0  0

MoveOn Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MoveOn Top 1 ads got 0 likes. MoveOn uses a sentence with the finishing touch title: “HB 426- Ahmaud Arbery Hate Crimes Act”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MoveOn shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MoveOn should continue to optimize the ad content.

3.MoveOn Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-05-2020-06-20  2020-05-27-2020-06-18  2020-06-16-2020-06-16
Landing Page Link  https://sign.moveon.org/petitions/hb-426-ahmaud-arbery-hate-crimes-act?source=facebook-share-button&time=1590785664&utm_source=facebook&share=5855a5db-350b-4616-9cd3-dd33732cc043  https://sign.moveon.org/petitions/use-the-25th-amendment-to-remove-president-trump-save-american-lives   https://act.moveon.org/donate/fb_dd-ms-vote-tripling/?id_donation_type_recurring=recurring&source=ads.middleseat.fb.votetripling.20200615.natl.org.a003

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MoveOn are successful.

MoveOn Creative Analysis: 

MoveOn placed a Image ad in 2020-06-05-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MoveOn Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MoveOn has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MoveOn Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-20  2020-05-27-2020-06-18  2020-06-16-2020-06-16
During  16 days  23 days 1 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. MoveOn ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MoveOn, helping MoveOn to grasp the ad data more clearly.