Top Ads on Mouser Electronics

Mouser Electronics Background Introduction:

Distributing semiconductors and electronic components for design engineers. https://www.mouser.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mouser Electronics has been advertising and marketing on Facebook for many years. And Mouser Electronics has placed 66 of ads on the Facebook platform in the last month. In the past few years,Mouser Electronics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mouser Electronics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mouser Electronics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mouser Electronics.

BigSpy

1.Mouser Electronics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mouser Electronics  Mouser Electronics  Mouser Electronics
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mouser Electronics Marketing Objectives Analysis: 

Mouser Electronics has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mouser Electronics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mouser Electronics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mouser Electronics  Mouser Electronics KEMET Electronics T599 Series Automotive Polymer Capacitors 
Ad Copy Text  一键配齐,急你所需!上贸泽,多种报价工具,购器件够省心!#贸泽一站搞...  Take advantage of our services and tools for easy purchasing  The T599 Series from offers excellent shock and vibration performance and a low profile for infotai...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  eu.mouser.com  eu.mouser.com
CTA  LIKE_PAGE  LEARN_MORE  LEARN_MORE
Text Word Count 103  60  119
Like 32  10  239

Mouser Electronics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mouser Electronics Top 1 ads got 32 likes. Mouser Electronics uses a sentence with the finishing touch title: “Mouser Electronics”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mouser Electronics shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mouser Electronics should continue to optimize the ad content.

3.Mouser Electronics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-17-2020-06-20  2020-06-12-2020-06-18  2020-05-22-2020-06-17
Landing Page Link  https://www.facebook.com/mouserelectronics/videos/1560761964097057/  https://eu.mouser.com/selection/?utm_campaign=Buyer+Acquisition+-+June+2020&utm_source=facebook&utm_medium=paid&hsa_acc=105147999913127&hsa_cam=6180467511354&hsa_grp=6180467511754&hsa_ad=6181721289354&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR0jAw-YTxHnv1uTopv_EiorM_1Izq_4wfYOwQKBD9hPjS386fpWsHJGYFM   https://eu.mouser.com/new/kemet-electronics/kemet-t599-capacitors/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mouser Electronics are successful.

Mouser Electronics Creative Analysis: 

Mouser Electronics placed a Video ad in 2020-06-17-2020-06-20, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mouser Electronics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  Italy,Bulgaria  Bosnia Hercegovina,Romania
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mouser Electronics has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mouser Electronics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-12-2020-06-18  2020-05-22-2020-06-17
During  4 days  7 days 27 days 
Like  32  10  239
Share  2  0  12
Comment  1  0  5

Advertising effectiveness is a direct manifestation of advertising. Mouser Electronics ‘s Top 1 ad received 32 likes, 2 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mouser Electronics, helping Mouser Electronics to grasp the ad data more clearly.