Top Ads on Mountain Madness

Mountain Madness Background Introduction:

Mountain Madness offers climbing instruction and has been guiding mountaineering, trekking and ski trips worldwide since 1984. We provide the highest quality experience for beginner and advanced mountaineers and trekkers alike.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mountain Madness has been advertising and marketing on Facebook for many years. And Mountain Madness has placed 5 of ads on the Facebook platform in the last month. In the past few years,Mountain Madness has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mountain Madness on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mountain Madness. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mountain Madness.

BigSpy

1.Mountain Madness Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mountain Madness  Mountain Madness  Mountain Madness
Page Categories  Outdoor Recreation  Beauty, Cosmetic & Personal Care  Outdoor Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mountain Madness Marketing Objectives Analysis: 

Mountain Madness has been operating in Outdoor Recreation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mountain Madness best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mountain Madness Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Timeline Photos  Mountain Madness Soap Co. Photos from Mountain Madness's post 
Ad Copy Text  Congratulations to all of the fabulous ladies who participated in Team Survivor Northwest's bid for ...  COEUR d'ALENE, Idaho made! You've seen our town on TV, check out our handmade soap, bath bombs and ...  Calling all rock climbers! Ever dream of becoming an instructor or guide? Then come take our Single ...
Link Description  Congratulations to all of the fabulous ladies who participated in Team Survivor Northwest's bid for the summit of Mt Adams! Props to the climbers/survivors, as well as guides Mallorie Estenson @malpinist and Chris Marshall @christopher_c_marshall for "making it happen"! Great work gals!  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    LIKE_PAGE  
Text Word Count 287  114  545
Like 118  156  36

Mountain Madness Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mountain Madness Top 1 ads got 118 likes. Mountain Madness uses a sentence with the finishing touch title: “Timeline Photos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mountain Madness shared 287 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mountain Madness should continue to optimize the ad content.

3.Mountain Madness Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2019-07-31-2019-08-07  2019-03-29-2019-04-25  2019-04-17-2019-04-25
Landing Page Link  https://www.facebook.com/MountainMadness1984/photos/a.146390172056675/2800290673333265/?type=3  https://www.facebook.com/mountainmadnesssoap/videos/10156096962606464/   https://www.facebook.com/114678495227843/posts/2605650809463920/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mountain Madness are successful.

Mountain Madness Creative Analysis: 

Mountain Madness placed a Image ad in 2019-07-31-2019-08-07, and got 118 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mountain Madness Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States,Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mountain Madness has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mountain Madness Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-07-31-2019-08-07  2019-03-29-2019-04-25  2019-04-17-2019-04-25
During  8 days  28 days 9 days 
Like  118  156  36
Share  2  37  0
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. Mountain Madness ‘s Top 1 ad received 118 likes, 2 shares, 1 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mountain Madness, helping Mountain Madness to grasp the ad data more clearly.