Top Ads on Motorola

Motorola Background Introduction:

The official Motorola US Facebook page. If you need to contact us, customer support is available here: https://www.facebook.com/motorolasupport/.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Motorola has been advertising and marketing on Facebook for many years. And Motorola has placed 700 of ads on the Facebook platform in the last month. In the past few years,Motorola has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Motorola on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Motorola. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Motorola.

BigSpy

1.Motorola Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Motorola  Motorola  Motorola
Page Categories  Electronics  Telecommunication Company  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Motorola Marketing Objectives Analysis: 

Motorola has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Motorola best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Motorola Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Motorola  Motorola Solutions Nuevo Moto G8 Power Lite 
Ad Copy Text  Sorprendé a papá con el mejor regalo, sorprendelo con un Motorola G8 Plus. De venta en Walmart Cos...  Nitro delivers enterprise-grade private broadband that outperforms Wi-Fi while providing unmatched s...  no setting
Link Description  Sorprendé a papá con el mejor regalo, sorprendelo con un Motorola G8 Plus. De venta en Walmart Costa Rica  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      LEARN_MORE
Text Word Count 107  207  0
Like 195  1  8114

Motorola Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Motorola Top 1 ads got 195 likes. Motorola uses a sentence with the finishing touch title: “Motorola”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Motorola shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Motorola should continue to optimize the ad content.

3.Motorola Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-17-2020-06-20  2020-06-20-2020-06-20  2020-06-10-2020-06-20
Landing Page Link  https://www.facebook.com/MotorolaCR/?refid=28&_ft_=adid.23845207262770030:qid.6839843356405880424:mf_story_key.6400020138442653280:is_sponsored.1:ei.AI@AQKr49TMea3Q-6r6JS7kGi2hq6nWAagq5-TNgh9_RK1RUWM_fj9ynEZfoDK6O2pw8BCH8nSQCylvuwjDikYnQsDO:top_level_post_id.2732782136957815:content_owner_id_new.2142241626011872:page_id.2142241626011872:src.22:photo_id.2732780826957946:story_location.5:story_attachment_style.photo:view_time.1592524968:filter.h_nor:tds_flgs.3:actrs.2142241626011872:page_insights.%7B%222142241626011872%22:%7B%22page_id%22:2142241626011872,%22page_id_type%22:%22page%22,%22actor_id%22:2142241626011872,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592486298,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2732782136957815%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:2142241626011872,%22page_id%22:2142241626011872,%22post_id%22:2732782136957815,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/MotorolaSolutions/?_sref_=3157135717677784&refid=28&_ft_=adid.23844960709100586:qid.6840573897054407125:mf_story_key.5063545315793954958:is_sponsored.1:ei.AI@AQKpnBV-kGWlx2AfCV1haLercfezH0fz6q0q23gSzf3l8QlXLj7-tS5aluLD-buZYaC-cxAxCM3bYBwHFF6abtH-:top_level_post_id.3157135714344451:content_owner_id_new.195028843888501:page_id.195028843888501:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592694842:filter.h_nor:tds_flgs.3:actrs.195028843888501:page_insights.%7B%22195028843888501%22:%7B%22page_id%22:195028843888501,%22page_id_type%22:%22page%22,%22actor_id%22:195028843888501,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592410627,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3157135714344451%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:195028843888501,%22page_id%22:195028843888501,%22post_id%22:3157135714344451,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/MotorolaInCOL/?_vref_=631521997442611&refid=28&_ft_=adid.23844814506630546:qid.6840571397462519350:mf_story_key.-313607446104145468:is_sponsored.1:ei.AI@AQJPsbToGWQG6CW4Q5Gf6m7t-xZmm0OQ6SFKrab6QTSDCPUgkamPomrHeEyFUyynIhPue_MzalWkpLKKXTOTF8Q0:top_level_post_id.631521997442611:content_owner_id_new.377728912261517:call_to_action_type.LEARN_MORE:page_id.377728912261517:src.22:photo_id.631521997442611:story_location.5:story_attachment_style.rich_media_collection:view_time.1592694105:filter.h_nor:tds_flgs.3:actrs.377728912261517:page_insights.%7B%22377728912261517%22:%7B%22page_id%22:377728912261517,%22page_id_type%22:%22page%22,%22actor_id%22:377728912261517,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1591805447,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B631521997442611%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:377728912261517,%22page_id%22:377728912261517,%22post_id%22:631521997442611,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Motorola are successful.

Motorola Creative Analysis: 

Motorola placed a Image ad in 2020-06-17-2020-06-20, and got 195 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Motorola Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica  N/A  N/A
Language  Spanish  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Motorola has the best conversion in Costa Rica, and can advertise more in Costa Rica in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Motorola Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-20-2020-06-20  2020-06-10-2020-06-20
During  4 days  1 days 11 days 
Like  195  1  8114
Share  14  0  521
Comment  20  0  333

Advertising effectiveness is a direct manifestation of advertising. Motorola ‘s Top 1 ad received 195 likes, 14 shares, 20 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Motorola, helping Motorola to grasp the ad data more clearly.