Top Ads on Motocard

Motocard Background Introduction:

Motorcycle Gear Store

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Motocard has been advertising and marketing on Facebook for many years. And Motocard has placed 25 of ads on the Facebook platform in the last month. In the past few years,Motocard has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Motocard on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Motocard. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Motocard.

BigSpy

1.Motocard Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Motocard  Motocard  Motocard
Page Categories  Motorsports Store  Motorsports Store  Motorsports Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Motocard Marketing Objectives Analysis: 

Motocard has been operating in Motorsports Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Motocard best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Motocard Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Motocard  Motocard Motocard 
Ad Copy Text  Entra y descubre todo lo que necesitas para ir en MOTO y en BICI ¡Precio Mínimo GARANTIZADO!  Entra y descubre todo lo que necesitas para ir en MOTO y en BICI ¡Precio Mínimo GARANTIZADO!  Entra y descubre todo lo que necesitas para ir en MOTO y en BICI ¡Precio Mínimo GARANTIZADO!
Link Description  N/A  N/A  N/A
Website Link  cat.fr.eu.criteo.com  cat.fr.eu.criteo.com  cat.fr.eu.criteo.com
CTA      
Text Word Count 94  94  94
Like 0  0  0

Motocard Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Motocard Top 1 ads got 0 likes. Motocard uses a sentence with the finishing touch title: “Motocard”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Motocard shared 94 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Motocard should continue to optimize the ad content.

3.Motocard Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-04-26-2019-04-26  2019-04-26-2019-04-26  2019-04-26-2019-04-26
Landing Page Link  https://www.motocard.com/guantes/alpinestars-smx_2_air_carbon_v2_black_white_yellow_fluo_125.aspx?country=ES¤cy=EUR&utm_campaign=general&utm_source=criteo_sp&utm_medium=display&utm_term=guantes_alpinestars_m-07865130&size=L  https://www.motocard.com/protecciones/fox-titan_race_2014_elbow_youth_black_001.aspx?country=ES¤cy=EUR&utm_campaign=general&utm_source=criteo_sp&utm_medium=display&utm_term=protecciones_fox_m-0644321&size=UNICA   https://www.motocard.com/guantes/alpinestars-smx_2_air_carbon_v2_black_white_yellow_fluo_125.aspx?country=ES¤cy=EUR&utm_campaign=general&utm_source=criteo_sp&utm_medium=display&utm_term=guantes_alpinestars_m-07865130&size=L

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Motocard are successful.

Motocard Creative Analysis: 

Motocard placed a Carousel ad in 2019-04-26-2019-04-26, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Motocard Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Italy  Germany
Language  Italian  Italian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Motocard has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Motocard Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-26-2019-04-26  2019-04-26-2019-04-26  2019-04-26-2019-04-26
During  1 days  1 days 1 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Motocard ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Motocard, helping Motocard to grasp the ad data more clearly.