Top Ads on Morvélo Bicycle Apparel

Morvélo Bicycle Apparel Background Introduction:

We create limited edition cycle clothing, providing distinctive style, comfort and performance for all cycling conditions. #rideeverything

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Morvélo Bicycle Apparel has been advertising and marketing on Facebook for many years. And Morvélo Bicycle Apparel has placed 53 of ads on the Facebook platform in the last month. In the past few years,Morvélo Bicycle Apparel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Morvélo Bicycle Apparel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Morvélo Bicycle Apparel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Morvélo Bicycle Apparel.

BigSpy

1.Morvélo Bicycle Apparel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Morvélo Bicycle Apparel  Morvélo Bicycle Apparel  Morvélo Bicycle Apparel
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Morvélo Bicycle Apparel Marketing Objectives Analysis: 

Morvélo Bicycle Apparel has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Morvélo Bicycle Apparel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Morvélo Bicycle Apparel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Morvélo® - Morvélo Cycle Clothing  Morvélo® - Morvélo Cycle Clothing Morvélo® - Morvélo Cycle Clothing 
Ad Copy Text  Oli’s detailed breakdown of The Overland shorts range  ON TEST: small wheels, big rubber. Shoutout to @hunt.beyond for lending me these hoops before I comm...  #tfw even the surroundings are mocking your weary legs...
Link Description  The official home of Morvélo cycle clothing. Distinctive and fashionable cycling apparel and casual clothing for every rider. FREE Worldwide Delivery.  The official home of Morvélo cycle clothing. Distinctive and fashionable cycling apparel and casual clothing for every rider. FREE Worldwide Delivery.  The official home of Morvélo cycle clothing. Distinctive and fashionable cycling apparel and casual clothing for every rider. FREE Worldwide Delivery.
Website Link  www.morvelo.com  www.morvelo.com  www.morvelo.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 55  351  57
Like 7  2  4

Morvélo Bicycle Apparel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Morvélo Bicycle Apparel Top 1 ads got 7 likes. Morvélo Bicycle Apparel uses a sentence with the finishing touch title: “Morvélo® - Morvélo Cycle Clothing”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Morvélo Bicycle Apparel shared 55 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Morvélo Bicycle Apparel should continue to optimize the ad content.

3.Morvélo Bicycle Apparel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-19  2020-06-11-2020-06-15  2020-06-09-2020-06-14
Landing Page Link  https://www.morvelo.com/?fbclid=IwAR1kLFQj60S_W77_qZwqvathAoZhe6y7CJxKWnIt6_9lbUME7LKJtpTLcmg  https://www.morvelo.com/   https://www.morvelo.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Morvélo Bicycle Apparel are successful.

Morvélo Bicycle Apparel Creative Analysis: 

Morvélo Bicycle Apparel placed a Image ad in 2020-06-09-2020-06-19, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Morvélo Bicycle Apparel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Armenia  Tunisia  Egypt,Pakistan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Morvélo Bicycle Apparel has the best conversion in Armenia, and can advertise more in Armenia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Morvélo Bicycle Apparel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-06-11-2020-06-15  2020-06-09-2020-06-14
During  11 days  5 days 6 days 
Like  7  2  4
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Morvélo Bicycle Apparel ‘s Top 1 ad received 7 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Morvélo Bicycle Apparel, helping Morvélo Bicycle Apparel to grasp the ad data more clearly.