Top Ads on Morphe Brushes

Morphe Brushes Background Introduction:

Morphe Brushes specializes in high-quality makeup brushes without the name-brand cost!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Morphe Brushes has been advertising and marketing on Facebook for many years. And Morphe Brushes has placed 157 of ads on the Facebook platform in the last month. In the past few years,Morphe Brushes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Morphe Brushes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Morphe Brushes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Morphe Brushes.

BigSpy

1.Morphe Brushes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Morphe Brushes  Morphe Brushes  Morphe Brushes
Page Categories  Cosmetics Store  Cosmetics Store  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Morphe Brushes Marketing Objectives Analysis: 

Morphe Brushes has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Morphe Brushes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Morphe Brushes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  50% Off Fresh Classics  Morphe Stroke Of Glam Makeup Brush Set Collection | Rose/gold Morphe 18T Palette De Fards à Paupières D'artiste Truth Or Bare 
Ad Copy Text  Our latest collab has us turning to these classics that are iconic(and on sale).  It’s in your cart, staring back at you, whispering ‘buy me, buy me.’ Do it.  On t'a vu nous regarder. Et puis ? Silence radio. Reviens et fixe-nous encore.
Link Description  HOT DEAL  N/A  N/A
Website Link  ca.morphe.com  eu.morphe.com  fr.morphe.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 80  81  78
Like 42  0  0

Morphe Brushes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Morphe Brushes Top 1 ads got 42 likes. Morphe Brushes uses a sentence with the finishing touch title: “50% Off Fresh Classics”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Morphe Brushes shared 80 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Morphe Brushes should continue to optimize the ad content.

3.Morphe Brushes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-18-2020-06-19  2020-04-06-2020-06-18  2020-05-06-2020-06-18
Landing Page Link  https://ca.morphe.com/collections/fresh-classics?utm_source=social&utm_medium=promotion&utm_campaign=new_morphe_classics&fbclid=IwAR09olcaUyz5-ZdWTex0mi9ir-Aq2c-9kct9jVNz0UWR6s1Ggb_L3f3_bZ8  https://eu.morphe.com/products/morphe-x-james-charles-the-eye-brush-set?variant=30672204398635&utm_source=social&utm_medium=promotion&utm_campaign=DPA&fbclid=IwAR0Ri6ZxJKSGAmsndemJkusir8N9uq2vVp0x8gfjgKUCZC1zVMTOLcyEcrc   https://fr.morphe.com/collections/all-eye/products/18t-truth-or-bare-artistry-palette?utm_source=social&utm_medium=promotion&utm_campaign=dpa&fbclid=IwAR3rqMEW_f8_1ZdmRpAY-CUpcG8CdBpvftiIC5oyoJWyP46kqew42esK75s

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Morphe Brushes are successful.

Morphe Brushes Creative Analysis: 

Morphe Brushes placed a Image ad in 2020-06-18-2020-06-19, and got 42 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Morphe Brushes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  France
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Morphe Brushes has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Morphe Brushes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-04-06-2020-06-18  2020-05-06-2020-06-18
During  2 days  74 days 44 days 
Like  42  0  0
Share  4  1  2
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Morphe Brushes ‘s Top 1 ad received 42 likes, 4 shares, 4 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Morphe Brushes, helping Morphe Brushes to grasp the ad data more clearly.