Top Ads on Morlife
Morlife Background Introduction:
Morlife is Australia's leading brand in functional foods. Only the best ingredients go into our powder blends, teas, mueslis & snack products. Morlife - get 'more out of life'!
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Morlife has been advertising and marketing on Facebook for many years. And Morlife has placed 35 of ads on the Facebook platform in the last month. In the past few years,Morlife has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Morlife on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Morlife. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Morlife.
1.Morlife Top 3 Ads Basic Understanding
|Page Categories||Fitness Model||Vitamins/Supplements||Vitamins/Supplements|
Morlife Marketing Objectives Analysis:
Morlife has been operating in Fitness Model for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Morlife best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Morlife Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Ashy Bines Clean Treats||10% off your first order!||Greens Kidz|
|Ad Copy Text||The Ashy Bines collection of easy to make bliss balls, banana bread, and bye bye bloat tea, is compl...||no setting||no setting|
|Link Description||N/A||Products to help support a healthy immune system.||22 superfoods including greens, fruits & vegetables all naturally rich in buffer minerals such as potassium, calcium, and magnesium to support growing bodies and energy production all whilst providing the antioxidant equivalent of 6 serves of fruit and vegetables per one single serve!|
|Text Word Count||258||0||0|
Morlife Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Morlife Top 1 ads got 0 likes. Morlife uses a sentence with the finishing touch title: “Ashy Bines Clean Treats”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Morlife shared 258 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Morlife should continue to optimize the ad content.
3.Morlife Top 3 Ads Creative Selection
|Landing Page Link||https://morlife.com/products/ashy-bines-collagen-caramel-fudge-treats-260g?variant=16287813501030&fbclid=IwAR3Ez0EvgMKiR_Kf4w0BN92fVpfvSkhlH0JrL4Iqp2H553Y2S3xo8Gfe-X4||https://morlife.com/collections/immune-support||https://morlife.com/collections/alkalising/products/greens-kidz-150g|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Morlife are successful.
Morlife Creative Analysis:
Morlife placed a Carousel ad in 2020-04-04-2020-06-01, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Morlife Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Morlife has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Morlife Top 3 Ads Performance Display
|During||59 days||3 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Morlife ‘s Top 1 ad received 0 likes, 10 shares, 0 comments in just 59 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Morlife, helping Morlife to grasp the ad data more clearly.