Top Ads on Morganfield's

Morganfield's Background Introduction:

Morganfield's® is an award winning Europeanized American casual diner specializing in pork ribs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Morganfield's has been advertising and marketing on Facebook for many years. And Morganfield's has placed 15 of ads on the Facebook platform in the last month. In the past few years,Morganfield's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Morganfield's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Morganfield's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Morganfield's.


1.Morganfield's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Morganfield's  Morganfield's  Morganfield's
Page Categories  New American Restaurant  New American Restaurant  New American Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Morganfield's Marketing Objectives Analysis: 

Morganfield's has been operating in New American Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Morganfield's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Morganfield's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos de la publicación de Morganfield's  Fotos de la publicación de Morganfield's Morganfield's 
Ad Copy Text  To help ease the shortage of market supplies, we are opening up our warehouse stocks & is working wi...  50% OFF 2nd QUARTER SLAB SPARE RIBS with 1 side! (worth RM35.95 each) Terms and conditions: • Off...  How will you spend your New Year Eve? If you still do not have any plans, why not drink and feast yo...
Link Description  N/A  N/A  How will you spend your New Year Eve? If you still do not have any plans, why not drink and feast your way into 2020 and celebrate it at Morganfield's?
Website Link
Text Word Count 761  923  152
Like 472  1492  33

Morganfield's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Morganfield's Top 1 ads got 472 likes. Morganfield's uses a sentence with the finishing touch title: “Fotos de la publicación de Morganfield's”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Morganfield's shared 761 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Morganfield's should continue to optimize the ad content.

3.Morganfield's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-01-2020-04-01  2020-03-21-2020-03-21  2019-12-29-2019-12-29
Landing Page Link,3636322336437778,3636322596437752,3636322776437734%5D:story_location.5:story_attachment_style.album:view_time.1585796713:filter.h_nor:tds_flgs.3:actrs.163465397056840:page_insights.%7B%22163465397056840%22:%7B%22page_id%22:163465397056840,%22actor_id%22:163465397056840,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1585716094,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3636324253104253%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:163465397056840,%22page_id%22:163465397056840,%22post_id%22:3636324253104253,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Morganfield's are successful.

Morganfield's Creative Analysis: 

Morganfield's placed a Image ad in 2020-04-01-2020-04-01, and got 472 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Morganfield's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Morganfield's has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Morganfield's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-04-01  2020-03-21-2020-03-21  2019-12-29-2019-12-29
During  1 days  1 days 1 days 
Like  472  1492  33
Share  90  164  2
Comment  44  30  1

Advertising effectiveness is a direct manifestation of advertising. Morganfield's ‘s Top 1 ad received 472 likes, 90 shares, 44 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Morganfield's, helping Morganfield's to grasp the ad data more clearly.