Top Ads on Mood

Mood Background Introduction:

Furniture // Kitchens // Homewares Find us online at www.moodstore.co.nz. Kitchen Design and Manufacturing: www.mooddesigns.co.nz The Foundry by Mood: Clothing, Accessories, Homewares: www.thefoundrynz.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mood has been advertising and marketing on Facebook for many years. And Mood has placed 1774 of ads on the Facebook platform in the last month. In the past few years,Mood has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mood on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mood. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mood.

BigSpy

1.Mood Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mood  Mood  Mood
Page Categories  Cultural Gifts Store  Cultural Gifts Store  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Mood Marketing Objectives Analysis: 

Mood has been operating in Cultural Gifts Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mood best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mood Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  التوصيل مجاني لجميع أنحاء المغرب و الدفع عند الإستلام   جودة عالية - الدفع عند الإستلام التوصيل إلى كل مدن المغرب mood | Catalogue 
Ad Copy Text  -  -  no setting
Link Description   فخامة وأناقة لا نظير لهما   فخامة وأناقة لا نظير لهما  Bague interchangeable
Website Link  www.qiblamood.ma  www.qiblamood.ma  www.yourmood.net
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 455  878  0
Like 47  464  0

Mood Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mood Top 1 ads got 47 likes. Mood uses a sentence with the finishing touch title: “التوصيل مجاني لجميع أنحاء المغرب و الدفع عند الإستلام ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mood shared 455 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mood should continue to optimize the ad content.

3.Mood Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-04-14-2020-06-20  2020-05-07-2020-06-20  2020-06-09-2020-06-20
Landing Page Link  https://www.qiblamood.ma/products/%D8%B9%D8%A8%D8%A7%D9%8A%D8%A9-%D8%A7%D9%84%D8%AD%D9%85%D8%A8%D8%B1%D8%A9?fbclid=IwAR3hZoVz09BRkJb7IZhRz2oTiCMrkXWaGWSD4YJRIYgmCC_TpE1b9lZ3-SE  https://www.qiblamood.ma/products/ishq-bordeaux-1?fbclid=IwAR18t6sykHFQpxSPVWUfFVjyJQkaCudKa8k6TPLFj8KgJiBN_YQu5-cy1tQ   https://www.yourmood.net/products/catalogue-concept-mood?utm_source=facebook&utm_medium=Facebook_feed&utm_campaign=trafic&utm_content=baguier&_pos=1&_sid=9ec7a998d&_ss=r

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mood are successful.

Mood Creative Analysis: 

Mood placed a Video ad in 2020-04-14-2020-06-20, and got 47 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mood Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Morocco  Belgium,France
Language  Arabic  Arabic  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mood has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mood Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-20  2020-05-07-2020-06-20  2020-06-09-2020-06-20
During  68 days  45 days 12 days 
Like  47  464  0
Share  7  49  0
Comment  11  78  0

Advertising effectiveness is a direct manifestation of advertising. Mood ‘s Top 1 ad received 47 likes, 7 shares, 11 comments in just 68 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mood, helping Mood to grasp the ad data more clearly.