Top Ads on Monzo

Monzo Background Introduction:

We're a bank that lives on your phone, on a mission to make money work for everyone. Join our community: http://community.monzo.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Monzo has been advertising and marketing on Facebook for many years. And Monzo has placed 134 of ads on the Facebook platform in the last month. In the past few years,Monzo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Monzo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Monzo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Monzo.

BigSpy

1.Monzo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Monzo  Monzo  Monzo
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Monzo Marketing Objectives Analysis: 

Monzo has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Monzo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Monzo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Monzo takes on broken business banking  Introducing Monzo Business. It just works, so you can too Timeline Photos 
Ad Copy Text  WIRED: "It's for businesses who bank with legacy high street banks, who offer a level of service tha...  You can now apply for a Monzo Business Account!  Where will Monzo take you in 2020? [image description: a Monzo card in front of a bus]
Link Description  Monzo is launching its first ever business account to entice big banks' customers.  We've spent the last 12 months learning what you need from a business bank account. Today we're launching two business accounts, so you can pick the one that works best around your business.  Where will Monzo take you in 2020? [image description: a Monzo card in front of a bus]
Website Link  www.wired.co.uk  monzo.com  monzo.com
CTA      LEARN_MORE
Text Word Count 216  48  88
Like 95  1484  1604

Monzo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Monzo Top 1 ads got 95 likes. Monzo uses a sentence with the finishing touch title: “Monzo takes on broken business banking”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Monzo shared 216 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Monzo should continue to optimize the ad content.

3.Monzo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-28-2020-04-30  2020-04-10-2020-04-27  2020-01-02-2020-03-14
Landing Page Link  https://www.wired.co.uk/article/monzo-business-account?utm_medium=paid&utm_source=facebook&utm_campaign=wired-bb-launch&fbclid=IwAR0xmbcItCG0pi-3OXnO9wT-DHeUwKco-vBbrK8hgTjdzKMOj8h3BoybWG0  https://monzo.com/blog/monzo-business-banking/?utm_content=buffer778aa&utm_medium=social&utm_source=facebook&utm_campaign=monzobank   https://monzo.com/features/travel/?utm_medium=paid&utm_source=facebook&utm_campaign=default

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Monzo are successful.

Monzo Creative Analysis: 

Monzo placed a Image ad in 2020-04-28-2020-04-30, and got 95 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Monzo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom,Romania,Jordan  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Monzo has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Monzo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-28-2020-04-30  2020-04-10-2020-04-27  2020-01-02-2020-03-14
During  3 days  18 days 73 days 
Like  95  1484  1604
Share  6  157  140
Comment  22  368  502

Advertising effectiveness is a direct manifestation of advertising. Monzo ‘s Top 1 ad received 95 likes, 6 shares, 22 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Monzo, helping Monzo to grasp the ad data more clearly.