Top Ads on Mont Blanc

Mont Blanc Background Introduction:

Bienvenue dans la communauté Mont Blanc ! Retrouvez au quotidien de la bonne humeur, des idées futées et créatives, des recettes pleines d’astuces ! On est bien entre gourmands, avec Mont Blanc

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mont Blanc has been advertising and marketing on Facebook for many years. And Mont Blanc has placed 221 of ads on the Facebook platform in the last month. In the past few years,Mont Blanc has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mont Blanc on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mont Blanc. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mont Blanc.

BigSpy

1.Mont Blanc Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mont Blanc  Mont Blanc  Mont Blanc
Page Categories  City  Other  City
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

Mont Blanc Marketing Objectives Analysis: 

Mont Blanc has been operating in City for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mont Blanc best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mont Blanc Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Chamonix-Mont-Blanc  Mt Blanc sans gluten Chamonix-Mont-Blanc 
Ad Copy Text  Découvrez la page officielle de la Vallée de Chamonix-Mont-Blanc Chamonix-Mont-Blanc YUCCA Fi...  no setting  Découvrez la page officielle de la Vallée de Chamonix-Mont-Blanc Argentière YUCCA Films / MNS...
Link Description  Page officielle de la Vallée de Chamonix-Mont-Blanc http://www.chamonix.com  N/A  Page officielle de la Vallée de Chamonix-Mont-Blanc http://www.chamonix.com
Website Link  www.facebook.com  www.painsansglutendumontblanc.fr  www.facebook.com
CTA  LIKE_PAGE  SHOP_NOW  LIKE_PAGE
Text Word Count 119  0  110
Like 2276  0  354

Mont Blanc Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mont Blanc Top 1 ads got 2276 likes. Mont Blanc uses a sentence with the finishing touch title: “Chamonix-Mont-Blanc”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mont Blanc shared 119 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mont Blanc should continue to optimize the ad content.

3.Mont Blanc Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-11-2020-06-17  2020-06-04-2020-06-16  2020-06-11-2020-06-16
Landing Page Link  https://www.facebook.com/ChamonixMontBlanc/  https://www.painsansglutendumontblanc.fr/   https://www.facebook.com/ChamonixMontBlanc/?_sref_=3141019925955144&refid=28&_ft_=adid.23844921251830751:qid.6839121352018355221:mf_story_key.-3696561881465816479:is_sponsored.1:ei.AI@AQKi0LZeEQOYtLpLftZqJMgKR3D5Jdnw4QgHHaTrSMFAA3j8suLKfEHLMmmDP-DyqIzlgXKBIfkPUZkqykpvsRAE:top_level_post_id.3141019922621811:content_owner_id_new.285683841488781:page_id.285683841488781:src.22:story_location.5:story_attachment_style.share:view_time.1592356679:filter.h_nor:tds_flgs.3:actrs.285683841488781:page_insights.%7B%22285683841488781%22:%7B%22page_id%22:285683841488781,%22page_id_type%22:%22page%22,%22actor_id%22:285683841488781,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591969355,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3141019922621811%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:285683841488781,%22page_id%22:285683841488781,%22post_id%22:3141019922621811,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mont Blanc are successful.

Mont Blanc Creative Analysis: 

Mont Blanc placed a Image ad in 2020-06-11-2020-06-17, and got 2276 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mont Blanc Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,Morocco,Tunisia  N/A  N/A
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mont Blanc has the best conversion in Algeria,Morocco,Tunisia, and can advertise more in Algeria,Morocco,Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mont Blanc Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-17  2020-06-04-2020-06-16  2020-06-11-2020-06-16
During  7 days  13 days 6 days 
Like  2276  0  354
Share  100  0  0
Comment  73  0  2

Advertising effectiveness is a direct manifestation of advertising. Mont Blanc ‘s Top 1 ad received 2276 likes, 100 shares, 73 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mont Blanc, helping Mont Blanc to grasp the ad data more clearly.