Top Ads on Monster Energy

Monster Energy Background Introduction:

#UnleashTheBeast

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Monster Energy has been advertising and marketing on Facebook for many years. And Monster Energy has placed 408 of ads on the Facebook platform in the last month. In the past few years,Monster Energy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Monster Energy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Monster Energy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Monster Energy.

BigSpy

1.Monster Energy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Monster Energy  Monster Energy  Monster Energy
Page Categories  Sports & Recreation  Sports & Recreation  Sports & Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Monster Energy Marketing Objectives Analysis: 

Monster Energy has been operating in Sports & Recreation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Monster Energy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Monster Energy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Monster Espresso  Monster Energy Monster Energy 
Ad Copy Text  #EspressoMonster Кафе създадено в Monster стил. Опитай го сега! htt...  #MonsterEnergy Ultra Paradise Pieejams Latvijā ✅ Bez cukura ✅ Bez kalorijām ✅ Veldzējoš...  #CrushQuarantine с Alexander Yazov - AlexMa3x и Stivian Gatev ще ти покаже как атл...
Link Description  N/A  N/A  运动休闲
Website Link  bit.ly  www.facebook.com  bit.ly
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 145  146  304
Like 310  56  64

Monster Energy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Monster Energy Top 1 ads got 310 likes. Monster Energy uses a sentence with the finishing touch title: “Monster Espresso”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Monster Energy shared 145 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Monster Energy should continue to optimize the ad content.

3.Monster Energy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-15-2020-06-19  2020-06-07-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://www.monsterenergy.com/bg/bg/products/espresso?sf234917945=1  https://www.facebook.com/MonsterEnergy/videos/290177342134991/   https://www.monsterenergy.com/bg/bg/news/crushquarantine-with-alexander-yazov-and-stivian-gatev?sf235047377=1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Monster Energy are successful.

Monster Energy Creative Analysis: 

Monster Energy placed a Video ad in 2020-06-15-2020-06-19, and got 310 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Monster Energy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  Latvia  Bulgaria
Language  Portuguese  German  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Monster Energy has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Monster Energy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-07-2020-06-18  2020-06-16-2020-06-18
During  5 days  12 days 3 days 
Like  310  56  64
Share  12  10  2
Comment  20  6  1

Advertising effectiveness is a direct manifestation of advertising. Monster Energy ‘s Top 1 ad received 310 likes, 12 shares, 20 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Monster Energy, helping Monster Energy to grasp the ad data more clearly.