Top Ads on MongoDB

MongoDB Background Introduction:

For the ones who dream big & think ahead to create the things we can’t live without. MongoDB for GIANT Ideas.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MongoDB has been advertising and marketing on Facebook for many years. And MongoDB has placed 255 of ads on the Facebook platform in the last month. In the past few years,MongoDB has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MongoDB on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MongoDB. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MongoDB.


1.MongoDB Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MongoDB  MongoDB  MongoDB
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MongoDB Marketing Objectives Analysis: 

MongoDB has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MongoDB best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MongoDB Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cloud: It's Where Data is at  Get the Data Platform Architecture Guide 7 Advantages of a Managed Database 
Ad Copy Text  Data that works how you need it, wherever you need it, and stays flexible at any scale. MongoDB is f...  Are Scalability, Mobile Apps, and Microservices Built into Your Data Platform? The answer is yes wit...  We've identified the top benefits of switching to a managed database. Download the ebook now to lear...
Link Description  Flexible monthly plans  An overview of the MongoDB data platform and its underlying architecture.  N/A
Website Link
Text Word Count 162  110  107
Like 223  3  66

MongoDB Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MongoDB Top 1 ads got 223 likes. MongoDB uses a sentence with the finishing touch title: “Cloud: It's Where Data is at”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MongoDB shared 162 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MongoDB should continue to optimize the ad content.

3.MongoDB Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-04-2020-06-20  2020-06-10-2020-06-20  2020-06-17-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MongoDB are successful.

MongoDB Creative Analysis: 

MongoDB placed a Image ad in 2020-05-04-2020-06-20, and got 223 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MongoDB Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,Israel,Romania...  India,Malaysia,Indonesia...  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MongoDB has the best conversion in Brazil,Israel,Romania..., and can advertise more in Brazil,Israel,Romania... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MongoDB Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-04-2020-06-20  2020-06-10-2020-06-20  2020-06-17-2020-06-20
During  48 days  11 days 4 days 
Like  223  3  66
Share  7  39  11
Comment  1  5  4

Advertising effectiveness is a direct manifestation of advertising. MongoDB ‘s Top 1 ad received 223 likes, 7 shares, 1 comments in just 48 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MongoDB, helping MongoDB to grasp the ad data more clearly.