Top Ads on Mongabay.com

Mongabay.com Background Introduction:

Mongabay provides news and information on tropical forests, wildlife, and environmental science.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mongabay.com has been advertising and marketing on Facebook for many years. And Mongabay.com has placed 274 of ads on the Facebook platform in the last month. In the past few years,Mongabay.com has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mongabay.com on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mongabay.com. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mongabay.com.

BigSpy

1.Mongabay.com Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mongabay.com  Mongabay.com  Mongabay.com
Page Categories  Media  Media  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mongabay.com Marketing Objectives Analysis: 

Mongabay.com has been operating in Media for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mongabay.com best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mongabay.com Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ‘Every time an elder dies, a library is burnt’: Amazon COVID-19 toll grows - Mongabay  What is a jaguarundi? Candid Animal Cam is back with the wild cats of the Amazon - Mongabay Madre de Dios: las sorpresas que esconde la selva de Tahuamanu | VIDEOS 
Ad Copy Text  Forest peoples' elders are leaders and keepers of culture, so their loss is especially destabilizing...  Found at elevations of up to 2000 meters in all types of forests, these cats are great climbers and ...  ¡Buenos días! ☕ Del archivo Mongabay Latam ????. 72 cámaras trampa se montaron durante más de...
Link Description  Munduruku indigenous elder Acelino Dace died of COVID-19 at age 77 on 3 June. Image by Bruna Rocha / El Pais.  Camera traps bring you closer to the secretive natural world and are an important conservation tool to study wildlife. This week we’re meeting an elusive wild cat: the jaguarundi.  En junio de este año, un grupo de científicos ingresó al bosque tropical de la provincia de Tahuamanu, situada al extremo norte de la región de Madre de Dios, para instalar 72 estaciones de monitoreo. Cada una de ellas implementada con una cámara trampa y un grabador de audio. Esta tecnología,...
Website Link  news.mongabay.com  news.mongabay.com  es.mongabay.com
CTA      LEARN_MORE
Text Word Count 207  356  365
Like 112  829  10331

Mongabay.com Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mongabay.com Top 1 ads got 112 likes. Mongabay.com uses a sentence with the finishing touch title: “‘Every time an elder dies, a library is burnt’: Amazon COVID-19 toll grows - Mongabay”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mongabay.com shared 207 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mongabay.com should continue to optimize the ad content.

3.Mongabay.com Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-17  2020-05-23-2020-06-12  2019-12-04-2020-06-12
Landing Page Link  https://news.mongabay.com/2020/06/every-time-an-elder-dies-a-library-is-burnt-amazon-covid-19-toll-grows/  https://news.mongabay.com/2020/05/what-is-a-jaguarundi-candid-animal-cam-is-back-with-the-wild-cats-of-the-amazon/   https://es.mongabay.com/2017/12/peru-tahuamanu-jaguar-yaguarundi-videos/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mongabay.com are successful.

Mongabay.com Creative Analysis: 

Mongabay.com placed a Image ad in 2020-06-09-2020-06-17, and got 112 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mongabay.com Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  N/A
Language  English  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mongabay.com has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mongabay.com Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-17  2020-05-23-2020-06-12  2019-12-04-2020-06-12
During  9 days  21 days 192 days 
Like  112  829  10331
Share  209  122  2795
Comment  6  49  505

Advertising effectiveness is a direct manifestation of advertising. Mongabay.com ‘s Top 1 ad received 112 likes, 209 shares, 6 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mongabay.com, helping Mongabay.com to grasp the ad data more clearly.