Top Ads on MoneySmart.hk

MoneySmart.hk Background Introduction:

Helping you compare and get the best banking and insurance products for Hong Kong.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MoneySmart.hk has been advertising and marketing on Facebook for many years. And MoneySmart.hk has placed 49 of ads on the Facebook platform in the last month. In the past few years,MoneySmart.hk has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MoneySmart.hk on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MoneySmart.hk. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MoneySmart.hk.

BigSpy

1.MoneySmart.hk Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MoneySmart.hk  MoneySmart.hk  MoneySmart.hk
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MoneySmart.hk Marketing Objectives Analysis: 

MoneySmart.hk has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MoneySmart.hk best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MoneySmart.hk Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  安信定額私人貸款  UA 「NO SHOW」私人貸款 成功申請人人申請1%現金獎 
Ad Copy Text  -  ◢留低簡單資料 全程專人跟進◤ 急需周轉,但唔想申請完得個等字,唔知...  -
Link Description  成功申請人人送1%現金獎  唔使證明文件*,星期六、日都照批照過數  10分鐘特快批核。最快一小時過數
Website Link  www.moneysmart.hk  ad.doubleclick.net  www.moneysmart.hk
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 406  576  242
Like 65  20  3

MoneySmart.hk Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MoneySmart.hk Top 1 ads got 65 likes. MoneySmart.hk uses a sentence with the finishing touch title: “安信定額私人貸款”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MoneySmart.hk shared 406 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MoneySmart.hk should continue to optimize the ad content.

3.MoneySmart.hk Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-01-2020-06-14  2020-05-13-2020-06-06  2020-05-12-2020-05-30
Landing Page Link  https://www.moneysmart.hk/zh-hk/personal-loan/primecredit-fixed-loan  https://www.uaf.com.hk/tc/loans/no-show-loan/ms?step=nsms-contact&utm_campaign=noshow+ac+fb&utm_source=aggt-moneysmart&utm_medium=co-marketing&utm_term=all-dev   https://www.moneysmart.hk/zh-hk/personal-loan/primecredit-fixed-loan

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MoneySmart.hk are successful.

MoneySmart.hk Creative Analysis: 

MoneySmart.hk placed a Image ad in 2020-05-01-2020-06-14, and got 65 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MoneySmart.hk Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  China  N/A
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MoneySmart.hk has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MoneySmart.hk Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-01-2020-06-14  2020-05-13-2020-06-06  2020-05-12-2020-05-30
During  45 days  25 days 19 days 
Like  65  20  3
Share  5  1  0
Comment  7  5  5

Advertising effectiveness is a direct manifestation of advertising. MoneySmart.hk ‘s Top 1 ad received 65 likes, 5 shares, 7 comments in just 45 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MoneySmart.hk, helping MoneySmart.hk to grasp the ad data more clearly.