Top Ads on MoneyGram

MoneyGram Background Introduction:

Thanks for joining our community! We are glad to be your global source for sending money, paying bills, loading prepaid cards, and more. http://www.moneygram.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MoneyGram has been advertising and marketing on Facebook for many years. And MoneyGram has placed 284 of ads on the Facebook platform in the last month. In the past few years,MoneyGram has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MoneyGram on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MoneyGram. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MoneyGram.

BigSpy

1.MoneyGram Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MoneyGram  MoneyGram  MoneyGram
Page Categories  Bank  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MoneyGram Marketing Objectives Analysis: 

MoneyGram has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MoneyGram best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MoneyGram Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Recibe tus remesas de MoneyGram con Banco Ficohsa!➡️  Tesco Bank MoneyGram 
Ad Copy Text  Recibe tus remesas de MoneyGram directamente en tu tarjeta Visa Débito Ficohsa. Seguí los siguient...  MoneyGram at Tesco is still open, so you can send money to family and friends overseas when you’re...  
Link Description  N/A    N/A
Website Link  www.moneygram.com  ad.doubleclick.net  www.moneygram.com
CTA  LEARN_MORE  LEARN_MORE  GET_OFFER
Text Word Count 305  250  0
Like 50  36  23

MoneyGram Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MoneyGram Top 1 ads got 50 likes. MoneyGram uses a sentence with the finishing touch title: “¡Recibe tus remesas de MoneyGram con Banco Ficohsa!➡️ ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MoneyGram shared 305 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MoneyGram should continue to optimize the ad content.

3.MoneyGram Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-09-2020-06-12  2020-05-07-2020-05-11  2020-02-13-2020-04-30
Landing Page Link  https://www.moneygram.com/mgo/us/es/m/deposito-con-tarjeta-de-debito  https://www.tescobank.com/international-money-transfer/?doubleclick=1&cmpid=social/acq/imt/na/fb/Imt_Open_For_Business   https://www.moneygram.com/mgo/it/en/m/plusrewards?utm_source=facebook&utm_medium=social&utm_campaign=FR_MGPR_IT_EN_social&utm_content=FR_IT_MGPR_V3_EN+-+Copy&fbclid=IwAR1YCV-ekHBfi-KslCibz2jHEPha9YpPMUF2VYKeN2LLvvvGm5F4dWOGD1A

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MoneyGram are successful.

MoneyGram Creative Analysis: 

MoneyGram placed a Video ad in 2020-06-09-2020-06-12, and got 50 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MoneyGram Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nicaragua  Lithuania,United Kingdom  Italy
Language  Spanish  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MoneyGram has the best conversion in Nicaragua, and can advertise more in Nicaragua in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MoneyGram Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-12  2020-05-07-2020-05-11  2020-02-13-2020-04-30
During  4 days  5 days 78 days 
Like  50  36  23
Share  8  5  1
Comment  3  4  0

Advertising effectiveness is a direct manifestation of advertising. MoneyGram ‘s Top 1 ad received 50 likes, 8 shares, 3 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MoneyGram, helping MoneyGram to grasp the ad data more clearly.