Top Ads on Monday OFF

Monday OFF Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Monday OFF has been advertising and marketing on Facebook for many years. And Monday OFF has placed 38 of ads on the Facebook platform in the last month. In the past few years,Monday OFF has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Monday OFF on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Monday OFF. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Monday OFF.

BigSpy

1.Monday OFF Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Monday OFF  Monday OFF  Monday OFF
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Monday OFF Marketing Objectives Analysis: 

Monday OFF has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Monday OFF best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Monday OFF Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Be a pong  N/A N/A 
Ad Copy Text  Use physics for this pong game!  no setting  no setting
Link Description  343,168 人在玩  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  DOWNLOAD  INSTALL_MOBILE_APP
Text Word Count 31  0  0
Like 1  0  0

Monday OFF Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Monday OFF Top 1 ads got 1 likes. Monday OFF uses a sentence with the finishing touch title: “Be a pong”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Monday OFF shared 31 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Monday OFF should continue to optimize the ad content.

3.Monday OFF Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Others  Others
Ad Time   2019-09-17-2020-05-02  2019-07-11-2020-04-28  2019-07-19-2020-04-28
Landing Page Link  http://itunes.apple.com/app/id1463354791  https://itunes.apple.com/app/id1449222715   https://itunes.apple.com/app/id1463354791

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Monday OFF are successful.

Monday OFF Creative Analysis: 

Monday OFF placed a Video ad in 2019-09-17-2020-05-02, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Monday OFF Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Georgia  Puerto Rico,Grenada,Hungary...  United States,Switzerland,Germany...
Language  Chinese (Simplified)  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Monday OFF has the best conversion in Georgia, and can advertise more in Georgia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Monday OFF Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-09-17-2020-05-02  2019-07-11-2020-04-28  2019-07-19-2020-04-28
During  229 days  293 days 285 days 
Like  1  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Monday OFF ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 229 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Monday OFF, helping Monday OFF to grasp the ad data more clearly.