Top Ads on Momentum Life

Momentum Life Background Introduction:

At Momentum Life, we provide New Zealanders with easy to get, value for money life insurance products.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Momentum Life has been advertising and marketing on Facebook for many years. And Momentum Life has placed 94 of ads on the Facebook platform in the last month. In the past few years,Momentum Life has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Momentum Life on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Momentum Life. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Momentum Life.

BigSpy

1.Momentum Life Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Momentum Life  Momentum Life  Momentum Life
Page Categories  Community  Financial Service  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Momentum Life Marketing Objectives Analysis: 

Momentum Life has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Momentum Life best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Momentum Life Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  It’s easy to apply for $250,000 in Life Insurance from as little as 56c a day*  The cost of a Funeral in NZ may surprise you. It’s easy to apply for $250,000 in Life Insurance from as little as 56c a day* 
Ad Copy Text  If you can afford 56c a day, you could get $250,000 in Life Insurance*  How much does a Funeral actually cost in New Zealand?  If you can afford 23c a day, you could get $100,000 in Life Insurance*
Link Description  This insurance product is issued by Momentum Life Limited NZBN 9429041981658 who has a B++ (Good) financial strength rating from A.M. Best. Information is an outline of the main features. Before you decide to take out a Policy you should read the relevant Policy Wording which contains the terms, con...  Find out how Smart Kiwis are paying for their Funerals  This insurance product is issued by Momentum Life Limited NZBN 9429041981658 who has a B++ (Good) financial strength rating from A.M. Best. Information is an outline of the main features. Before you decide to take out a Policy you should read the relevant Policy Wording which contains the terms, con...
Website Link  lifecover.smartinsurancequotes.co.nz  promo.momentumlife.co.nz  lifecover.smartinsurancequotes.co.nz
CTA    LEARN_MORE  
Text Word Count 70  53  70
Like 227  327  221

Momentum Life Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Momentum Life Top 1 ads got 227 likes. Momentum Life uses a sentence with the finishing touch title: “It’s easy to apply for $250,000 in Life Insurance from as little as 56c a day*”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Momentum Life shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Momentum Life should continue to optimize the ad content.

3.Momentum Life Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-10-2020-06-17  2020-04-30-2020-06-17  2019-07-10-2020-06-16
Landing Page Link  https://lifecover.smartinsurancequotes.co.nz/  https://promo.momentumlife.co.nz/high-cost-of-funerals/?c=1648&s=FACEBOOK&utm_source=facebook&utm_medium=social&fbclid=IwAR1lr6qwyLqPj_fd8y6TQ6uCbBcur7UQbkmUhN5gktJ4vaEWd8NnKToxTXE   https://lifecover.smartinsurancequotes.co.nz/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Momentum Life are successful.

Momentum Life Creative Analysis: 

Momentum Life placed a Image ad in 2020-05-10-2020-06-17, and got 227 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Momentum Life Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nepal,New Zealand  New Zealand  New Zealand
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Momentum Life has the best conversion in Nepal,New Zealand, and can advertise more in Nepal,New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Momentum Life Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-10-2020-06-17  2020-04-30-2020-06-17  2019-07-10-2020-06-16
During  39 days  49 days 343 days 
Like  227  327  221
Share  25  45  25
Comment  41  182  40

Advertising effectiveness is a direct manifestation of advertising. Momentum Life ‘s Top 1 ad received 227 likes, 25 shares, 41 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Momentum Life, helping Momentum Life to grasp the ad data more clearly.