Top Ads on Moment

Moment Background Introduction:

Photography gear, apps, and travel. — You In? https://www.shopmoment.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Moment has been advertising and marketing on Facebook for many years. And Moment has placed 6060 of ads on the Facebook platform in the last month. In the past few years,Moment has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Moment on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Moment. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Moment.

BigSpy

1.Moment Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Moment  Moment  Moment
Page Categories  Religious Organization  Religious Organization  Vacation Home Rental
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Moment Marketing Objectives Analysis: 

Moment has been operating in Religious Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Moment best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Moment Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  This Sunday @9:30am & 11:15am  You're Invited! The Ville Jomtien Pool Villa | Luxury Private Pool Villa for Every Moment of Your Holiday 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  WELCOME HOME!  N/A
Website Link  anchorbend.com  anchorbend.com  www.thevillepoolvilla.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 0  0  0
Like 0  0  0

Moment Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Moment Top 1 ads got 0 likes. Moment uses a sentence with the finishing touch title: “This Sunday @9:30am & 11:15am”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Moment shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Moment should continue to optimize the ad content.

3.Moment Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2019-09-16-2020-06-20  2019-09-16-2020-06-20  2020-06-15-2020-06-19
Landing Page Link  http://anchorbend.com/about/  http://anchorbend.com/what-to-expect/   https://www.thevillepoolvilla.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Moment are successful.

Moment Creative Analysis: 

Moment placed a Video ad in 2019-09-16-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Moment Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  Thailand
Language  English  Somali  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Moment has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Moment Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-09-16-2020-06-20  2019-09-16-2020-06-20  2020-06-15-2020-06-19
During  279 days  279 days 5 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Moment ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 279 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Moment, helping Moment to grasp the ad data more clearly.