Top Ads on Molina Healthcare

Molina Healthcare Background Introduction:

Molina Healthcare has been serving the needs of low-income families and individuals with high quality health care for over 35 years.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Molina Healthcare has been advertising and marketing on Facebook for many years. And Molina Healthcare has placed 22 of ads on the Facebook platform in the last month. In the past few years,Molina Healthcare has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Molina Healthcare on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Molina Healthcare. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Molina Healthcare.

BigSpy

1.Molina Healthcare Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Molina Healthcare  Molina Healthcare  Molina Healthcare
Page Categories  Healthcare Administrator  Healthcare Administrator  Healthcare Administrator
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Molina Healthcare Marketing Objectives Analysis: 

Molina Healthcare has been operating in Healthcare Administrator for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Molina Healthcare best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Molina Healthcare Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Care when you need it  Need coverage fast? Need help with coverage? 
Ad Copy Text  Looking for Apple Health (Medicaid) coverage? Molina offers members a 24/7 Nurse Advice Line. No mor...  Health plans from Molina Healthcare are available now. And Molina helps cover out-of-pocket costs.  You may qualify for help paying for your health care. Lean on Molina.
Link Description  Get covered!  Lean on Molina.  Here to help since 1980.
Website Link  wa-medicaid.molinahealthcare.com  join.molinahealthcare.com  mi-medicaid.molinahealthcare.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 123  98  69
Like 1  1  1

Molina Healthcare Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Molina Healthcare Top 1 ads got 1 likes. Molina Healthcare uses a sentence with the finishing touch title: “Care when you need it”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Molina Healthcare shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Molina Healthcare should continue to optimize the ad content.

3.Molina Healthcare Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-12-2020-06-17  2020-06-03-2020-06-13  2020-05-13-2020-06-12
Landing Page Link  https://wa-medicaid.molinahealthcare.com/?utm_source=facebook&utm_medium=paidsocial&utm_campaign=caid-wa-1&utm_content=42B-L&fbclid=IwAR38Ldq-QPtUu0prKKFvjYAkxCGvLzBdhXwn3O6M4H2KEsHscYRa45wh0ko  https://join.molinahealthcare.com/?state=FL&lang=en&utm_source=facebook&utm_medium=paidsocial   https://mi-medicaid.molinahealthcare.com/?utm_source=facebook&utm_medium=paidsocial&utm_campaign=caid-mi-19&utm_content=2A-V-Caid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Molina Healthcare are successful.

Molina Healthcare Creative Analysis: 

Molina Healthcare placed a Image ad in 2020-06-12-2020-06-17, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Molina Healthcare Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  Finnish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Molina Healthcare has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Molina Healthcare Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-17  2020-06-03-2020-06-13  2020-05-13-2020-06-12
During  6 days  11 days 31 days 
Like  1  1  1
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Molina Healthcare ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Molina Healthcare, helping Molina Healthcare to grasp the ad data more clearly.