Top Ads on Moe's Southwest Grill

Moe's Southwest Grill Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Moe's Southwest Grill has been advertising and marketing on Facebook for many years. And Moe's Southwest Grill has placed 124 of ads on the Facebook platform in the last month. In the past few years,Moe's Southwest Grill has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Moe's Southwest Grill on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Moe's Southwest Grill. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Moe's Southwest Grill.


1.Moe's Southwest Grill Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Moe's Southwest Grill  Moe's Southwest Grill  Moe's Southwest Grill
Page Categories  Southwestern Restaurant  Southwestern Restaurant  Southwestern Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Moe's Southwest Grill Marketing Objectives Analysis: 

Moe's Southwest Grill has been operating in Southwestern Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Moe's Southwest Grill best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Moe's Southwest Grill Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Moe's Market  Moe's Market Free Queso Alert 
Ad Copy Text  Skip the grocery story hustle and get freshly prepped proteins, sides and dips at your neighborhood ...  Random assortment of dried food goods got you down? Let Moe’s Market fill your fridge.  Get a free cup on us when you download our app!
Link Description  Online Ordering for Moe's Southwest Grill  Online Ordering for Moe's Southwest Grill  Earn reward points with every purchase at Moe's. Find the closest location, earn rewards, and access menus on your Smartphone with the Moe Rewards app.
Website Link
Text Word Count 115  88  47
Like 12  26  39

Moe's Southwest Grill Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Moe's Southwest Grill Top 1 ads got 12 likes. Moe's Southwest Grill uses a sentence with the finishing touch title: “Moe's Market”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Moe's Southwest Grill shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Moe's Southwest Grill should continue to optimize the ad content.

3.Moe's Southwest Grill Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-17-2020-06-18  2020-04-16-2020-06-18  2020-04-29-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Moe's Southwest Grill are successful.

Moe's Southwest Grill Creative Analysis: 

Moe's Southwest Grill placed a Image ad in 2020-04-17-2020-06-18, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Moe's Southwest Grill Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States,Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Moe's Southwest Grill has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Moe's Southwest Grill Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-17-2020-06-18  2020-04-16-2020-06-18  2020-04-29-2020-06-18
During  63 days  64 days 39 days 
Like  12  26  39
Share  1  3  14
Comment  1  2  4

Advertising effectiveness is a direct manifestation of advertising. Moe's Southwest Grill ‘s Top 1 ad received 12 likes, 1 shares, 1 comments in just 63 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Moe's Southwest Grill, helping Moe's Southwest Grill to grasp the ad data more clearly.