Top Ads on Modern Picnic

Modern Picnic Background Introduction:

Modern Picnic provides working women with a chic alternative to the traditional lunchbox.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Modern Picnic has been advertising and marketing on Facebook for many years. And Modern Picnic has placed 65 of ads on the Facebook platform in the last month. In the past few years,Modern Picnic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Modern Picnic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Modern Picnic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Modern Picnic.

BigSpy

1.Modern Picnic Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Modern Picnic  Modern Picnic  Modern Picnic
Page Categories  Brand  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Modern Picnic Marketing Objectives Analysis: 

Modern Picnic has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Modern Picnic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Modern Picnic Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Meet The Tote in Cream  N/A Meet The Tote In Cream 
Ad Copy Text  no setting  no setting  no setting
Link Description  Vegan Leather Exterior x Snap In/Snap Out Insulated Interior  N/A  Vegan Leather Exterior x Snap In/Snap Out Insulated Interior
Website Link  modernpicnic.com  modernpicnic.com  modernpicnic.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Modern Picnic Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Modern Picnic Top 1 ads got 0 likes. Modern Picnic uses a sentence with the finishing touch title: “Meet The Tote in Cream”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Modern Picnic shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Modern Picnic should continue to optimize the ad content.

3.Modern Picnic Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-02-2020-06-12  2020-04-13-2020-06-12  2020-06-03-2020-06-12
Landing Page Link  https://modernpicnic.com/pages/the-tote  https://modernpicnic.com/   https://modernpicnic.com/pages/the-tote

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Modern Picnic are successful.

Modern Picnic Creative Analysis: 

Modern Picnic placed a Image ad in 2020-06-02-2020-06-12, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Modern Picnic Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Modern Picnic has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Modern Picnic Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-12  2020-04-13-2020-06-12  2020-06-03-2020-06-12
During  11 days  61 days 10 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Modern Picnic ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Modern Picnic, helping Modern Picnic to grasp the ad data more clearly.