Top Ads on ModCloth

ModCloth Background Introduction:

Serving up vintage style with a modern twist! Discover unique looks in XXS-4X. Social care is on M-F 9am-5pm ET. http://bit.ly/2nTY8un

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ModCloth has been advertising and marketing on Facebook for many years. And ModCloth has placed 92 of ads on the Facebook platform in the last month. In the past few years,ModCloth has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ModCloth on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ModCloth. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ModCloth.

BigSpy

1.ModCloth Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ModCloth  ModCloth  ModCloth
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ModCloth Marketing Objectives Analysis: 

ModCloth has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ModCloth best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ModCloth Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rainbow With Me Overalls  Use code SUNSHINE15 for 15% off $100. All Weekend Long 
Ad Copy Text  Get FREE Shipping With Code SUNNY. Limited time!  Here comes the sun - and along with it, the latest summery sundresses.  Ready, Set, Summer. Use code SUNSHINE15 for 15% off $100.
Link Description  N/A  Free & Easy Returns  N/A
Website Link  www.modcloth.com  modcloth.com  www.modcloth.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 49  70  57
Like 0  0  13

ModCloth Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ModCloth Top 1 ads got 0 likes. ModCloth uses a sentence with the finishing touch title: “Rainbow With Me Overalls”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ModCloth shared 49 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ModCloth should continue to optimize the ad content.

3.ModCloth Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-09-2020-06-17  2020-06-15-2020-06-16  2020-06-12-2020-06-15
Landing Page Link  https://www.modcloth.com/shop/dresses/modcloth-cafe-au-soleil-sleeveless-dress-in-black-floral/168366.html?kpid=168366&utm_term=23845034988320699&gate=false&utm_source=facebook&utm_medium=psm&utm_campaign=ACQ_DPA_23845034988320699&utm_content=Acquisition+US+DPA%2Bchannel:Facebook%26group:Acquisition%26tactic:DPA%26campaign:Acquisition+US+DPA%26segment:N/A%26%2B&src=acqship  https://www.modcloth.com/shop/floral-dresses   https://www.modcloth.com/shop/summer-trends?utm_source=facebook&utm_medium=psm&utm_campaign=ACQ_23845037601250699&utm_content=Standard+Acquisition+V2%2Bchannel:Facebook%26group:Acquisition%26campaign:Standard+Acquisition%26segment:N/A%26%2B&src=paid_facebook&utm_term=23845037601250699

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ModCloth are successful.

ModCloth Creative Analysis: 

ModCloth placed a Carousel ad in 2020-06-09-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ModCloth Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Philippines  Philippines
Language  English  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ModCloth has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ModCloth Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-17  2020-06-15-2020-06-16  2020-06-12-2020-06-15
During  9 days  2 days 4 days 
Like  0  0  13
Share  7  0  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. ModCloth ‘s Top 1 ad received 0 likes, 7 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ModCloth, helping ModCloth to grasp the ad data more clearly.