Top Ads on Mladinska knjiga

Mladinska knjiga Background Introduction:

Najboljše mesto za brskanje, ogledovanje in kupovanje knjig. Najlepši izdelki za pisanje in urejanje pisarne. Najboljši prostor za druženje ob pisani besedi.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mladinska knjiga has been advertising and marketing on Facebook for many years. And Mladinska knjiga has placed 41 of ads on the Facebook platform in the last month. In the past few years,Mladinska knjiga has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mladinska knjiga on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mladinska knjiga. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mladinska knjiga.

BigSpy

1.Mladinska knjiga Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mladinska knjiga  Mladinska knjiga  Mladinska knjiga
Page Categories  Bookstore  Bookstore  Bookstore
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mladinska knjiga Marketing Objectives Analysis: 

Mladinska knjiga has been operating in Bookstore for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mladinska knjiga best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mladinska knjiga Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور اليوميات  Mladinska knjiga Photos from Mladinska knjiga's post 
Ad Copy Text  [PONOVNO ODPRTJE NAŠIH TRGOVIN ] Z velikim veseljem vam sporočamo, da bomo v ponedeljek, 4. maja, ...  Naj se ti življenje nasmehne. Vrtnari, kuhaj, uživaj! Pospremi svojo srečo na potep. Ohrani čist...  [SEJEM S KAVČA - 23. do 26. april] Na emka.si vas čaka več kot 2020 knjig 10 % ceneje! Med njimi ...
Link Description  [PONOVNO ODPRTJE NAŠIH TRGOVIN ] Z velikim veseljem vam sporočamo, da bomo v ponedeljek, 4. maja, ponovno odprli 32 trgovin Mladinske knjige po vsej Sloveniji. V skladu z odlokom vlade bodo odprte le trgovine, ki ne presegajo 400 m² prodajnega prostora in niso v trgovskih centrih. Času primerno je prilagojen tudi urnik. Od 8. do 9.30 ure je obisk namenjen le ranljivim skupinam (starejšim od 65 let, invalidom in nosečnicam). Še naprej bomo skrbeli za zdravje naših kupcev in zaposlenih, zato vas vljudno prosimo, da ob obisku trgovine upoštevate predpisane varnostne ukrepe. SEZNAM ODPRTIH TRGOVIN IN DELOVNI ČAS najdete na bit.ly/2SbLvLC  N/A  N/A
Website Link  www.facebook.com  www.emka.si  www.facebook.com
CTA    LEARN_MORE  
Text Word Count 655  128  171
Like 697  2  16

Mladinska knjiga Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mladinska knjiga Top 1 ads got 697 likes. Mladinska knjiga uses a sentence with the finishing touch title: “صور اليوميات”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mladinska knjiga shared 655 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mladinska knjiga should continue to optimize the ad content.

3.Mladinska knjiga Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-04-27-2020-04-30  2020-04-23-2020-04-25  2020-04-23-2020-04-24
Landing Page Link  https://www.facebook.com/MladinskaKnjiga/?refid=28&_ft_=adid.6196853708688:qid.6821539418013850272:mf_story_key.1059846771779998039:is_sponsored.1:ei.AI@AQK-Ia0Y58U1h2uD_kjFAkLw0XYfJI22upnoEwd6-pXeFPTM5s9enIA6E6cInnukinaTrNuhP9unkMBozYdMN5bI:top_level_post_id.2969615793084060:content_owner_id_new.327295990649400:page_id.327295990649400:src.22:photo_id.2969615793084060:story_location.5:story_attachment_style.photo:view_time.1588263079:filter.h_nor:tds_flgs.3:actrs.327295990649400:page_insights.%7B%22327295990649400%22:%7B%22page_id%22:327295990649400,%22page_id_type%22:%22page%22,%22actor_id%22:327295990649400,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1588062762,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B2969615793084060%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:327295990649400,%22page_id%22:327295990649400,%22post_id%22:2969615793084060,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.emka.si/webapp/wcs/stores/servlet/sl/emkasi/knjige-8/naj-se-ti-%C5%BEivljenje-nasmehne   https://www.facebook.com/MladinskaKnjiga/?refid=28&_ft_=adid.6195674818488:qid.6819506286689320500:mf_story_key.-4621559387275575550:is_sponsored.1:ei.AI@AQKTHkcOYX5R-JrfRVvyah1DYWxDaLWUgfE0n2J-cUobGxJreep0dlGDBhhZL-GcfeEZPxeTdcIMQFPNDtDnBsIg:top_level_post_id.2960140454031594:content_owner_id_new.327295990649400:page_id.327295990649400:src.22:photo_attachments_list.%5B2960137164031923,2960137307365242,2960137564031883,2960137824031857%5D:story_location.5:story_attachment_style.album:view_time.1587789507:filter.h_nor:tds_flgs.3:actrs.327295990649400:page_insights.%7B%22327295990649400%22:%7B%22page_id%22:327295990649400,%22page_id_type%22:%22page%22,%22actor_id%22:327295990649400,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587717561,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2960140454031594%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:327295990649400,%22page_id%22:327295990649400,%22post_id%22:2960140454031594,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mladinska knjiga are successful.

Mladinska knjiga Creative Analysis: 

Mladinska knjiga placed a Image ad in 2020-04-27-2020-04-30, and got 697 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mladinska knjiga Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Slovenia  Slovenia  Slovenia
Language  Slovenian  Slovenian  Slovenian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mladinska knjiga has the best conversion in Slovenia, and can advertise more in Slovenia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mladinska knjiga Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-27-2020-04-30  2020-04-23-2020-04-25  2020-04-23-2020-04-24
During  4 days  3 days 2 days 
Like  697  2  16
Share  137  0  2
Comment  27  0  0

Advertising effectiveness is a direct manifestation of advertising. Mladinska knjiga ‘s Top 1 ad received 697 likes, 137 shares, 27 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mladinska knjiga, helping Mladinska knjiga to grasp the ad data more clearly.